This self-study program leaves you confident to manage high-converting Meta ad campaigns for premium clients — because businesses spend £1,000+ a month on ads and need skilled people to manage them well!
tired of having your head stuck in a scheduler 24/7?
Get Paid To Manage
Meta Ad Campaigns For Clients
join ads manager academy today →
We want to tell you a secret
Ads Managers are in huge demand
Every business needs visibility. Organic reach isn’t enough anymore. Running ads is a skill that business owners will always pay for.
Ads managers charge hefty retainers— because businesses will always need new leads, customers, and sales. And we know first hand how lucrative this service can be to offer. We've both been paid (well) to manage ads for years.
Businesses are already spending £1,000–£10,000 per month on Meta ads — and they want someone they can trust with that budget. Someone who can manage campaigns properly, explain what’s working and what’s not, and help them get results, but trustworthy ads managers are few and far between.
Once you know how to run Meta ads, you can charge £750 → £1,500 (and more) per client per month!
The good news? You're closer than you think.
Watching other social media managers charge £1,500+ for ads management and knowing, if you had the right training, that could be you.
Right now, you're:
Watching clients take their money elsewhere when they need help with managing their Meta ads.
Afraid to take on ads management
clients in case you get it wrong and waste their money
Avoiding conversations about Meta ads because you don't know enough about how they work.
A slave to the scheduler, longing for more diversity - and more income!
Learn meta ads →
Ads Manager Academy helps you
Learn meta ads →
Ready to run ads for your clients?
You don't need any experience in running Meta ads to get started, if you're brand new you'll start with the very basics.
And no matter how much you know now, by the end of the programme you'll be building ads in your sleep and discussing funnels like a pro.
Understand the data, optimise your ads & build funnels
Set up a high-converting Meta ad campaign and carry out strategic testing
Understand the types of businesses you can help with ads.
Learn how to write great ad copy, create scroll-stopping creative ads and show them to the right people at the right time on the right platform.
Get to grips with the best practices of Meta ads.
Know exactly where to start even if you're new to Meta ads.
The Ads Manager Academy programme helps you
great news
We’d love to spin some tale of how only we know the mystical ways, the secret hacks, the ninja skills to create and manage a high converting ad campaign.
But that would be Baloney Sandwich and we don’t sell BS 💩
The truth? Businesses are throwing £1,000+ at Meta ads every month, and most of it’s going to waste.
And you don't need to learn lots of magical tricks — it’s about knowing how to use the platform properly. That’s exactly what we teach.
Contrary to popular belief, Meta ads are NOT a dark art!
We’ve helped hundreds of social media managers learn to manage meta ads for clients. Now it’s your turn.
So the real decision is who you want to learn from?
If it's us... keep reading!
Which means that fundamentally all the (good) Meta ads courses out there will cover the same grounds.
🔥
You’re ready to add a high-value, in-demand service to your business and start charging premium rates (freelance ads managers typically charge £750–£1,500+ per client, per month.)
🔥
🔥
🔥
🔥
You're seen other social media managers offering ads and know you're leaving money on the table by not doing the same.
You’re tired of ‘boosting’ posts hoping for the best and are ready to run strategic, high-converting campaigns that actually work.
You’ve experimented with ads but you’re winging it and you want a best practice approach to get better results for clients.
You’re a social media manager who hasn’t added ads to your services (yet) because you're unsure where to start.
Ads Manager Academy Is For You If…
Ads Manager Academy Is For You If…
You get access to:
The program is a self-study program designed specifically for social media managers who want to to confidently offer a paid Meta Ads service to clients.
It includes 8 core modules, step-by-step video tutorials, troubleshooting guides and ticketed support designed to remove the guesswork from managing Meta ads for clients.
What’s Inside ads manager academy?
So, it's time to SPILL the beans!
And
10 weeks of support because we know what it's like when you can't move forwards without answers.
Understand exactly what makes a great ads client so you're in the best position to get results for them!
This program covers everything from the foundations through to optimising and planning funnels.
Apply what you learn in real time and by the time you finish the programme, you'll already have hands-on experience building campaigns, not just theory.
So you can quickly troubleshoot and make decisions on the best next steps for your ads
So you'll always know you're running campaigns the right way — so you can charge confidently and deliver confidently, without the fear of wasting a client's budget.'
In depth but easy to follow and all under 10 minutes or time-stamped for easy reference.
( if you want it )
client secrets
in-depth knowledge
implementable advice
easy reference guides
best practice guidance
step-by-step video tutorials
Most courses throw you straight into the lessons and leave you to figure the rest out on your own. Not this one. We know success doesn’t happen by accident - it comes from being intentional about how you learn and apply what’s inside.
✔ Tackle common roadblocks that trip up ads managers before they even start.
✔ Learn all the jargon so you'll never be wondering WTF we're talking about
module 0
Brand new to Meta ads? This module is for you:
✔ Understand exactly where to create ads.
✔ How the algorithm affects ad performance and how you can get it to work for you.
✔ Identify perfect-fit ad clients so you're never stuck with a client you can't get results for.
module 1
Most Meta ads courses only cover the technical side (which buttons to press etc) but its the tactics and strategy that get the results!
✓ Learn the elements of high-performing ads.
✓ How Meta ad funnels work and when to use them.
✓ Discover how to budget for success and ensure you're setting up your campaigns so you're spending the budget wisely.
module 2
You don't have to be highly creative to create great ads. In this module we'll show you how to create ads even if you're not a creative thinker.
✔ The best ways to get people to stop scrolling, on every Meta-based platform.
✔ Write great ad copy even if you're not a natural writer.
✔ Access our Meta approved (kinda 😉) inspiration library so you're never out of ideas!
module 3
No matter how great your ad is, if you show it to the wrong person they're never going to convert so this module is all about targeting.
✔ Identify the perfect audience for your ad campaign
✔ Learn how to your ads to the people most likely to convert.
✔ Discover how your favourite brands seem to follow you around the internet before you finally buy those shoes you love so much... then do the same for your clients!
module 4
These modules are all about building a banging campaign and we're taking it step by step.
✓ Follow short walk-through videos to discover exactly which buttons to press, settings to change and what to leave well alone.
✓ Each video is short and anything longer than 10 minutes has time-stamps to make it easy to refer back to whenever you need a refresher.
modules 5-7
The data in Ads Manager can be overwhelming, especially if you're not a numbers gal but we're breaking it down so it's simple to understand and easy to optimise.
✔ Learn exactly which numbers to pay attention to – and which you can ignore if you want to!
✔ Understand what to do when armed with the data, what changes to make & why.
✔ How to troubleshoot if things aren't going your way.
module 8
For six months, Ada has your back whenever you need a second opinion.
Not just to explain how Meta Ads work.
But to help you think like an Ads Manager.
Ada (the AMA AI Advisor ) has been trained using the thinking, frameworks and teaching inside Ads Manager Academy, so her job isn't just to give generic AI answers.
Her job is to help you make better decisions, build confidence and become the kind of Ads Manager clients trust.
Because the goal isn't simply to finish the course. The goal is to feel confident enough to say... "Yes, I can do that" ...when your next client asks if you manage their Meta Ads too.
It's like having an experienced Ads Manager looking over your shoulder.
You won't be figuring it out alone
You can ask things like:
✓ "My CPM has doubled overnight. What's the first thing you'd investigate?"
✓ "Should I duplicate this ad or edit it?"
✓ "I've got lots of clicks but hardly any sales. Where would you look first?"
✓ "My client wants to increase the budget. Is now the right time?"
✓ "Can you explain these results in plain English before I speak to my client?"
✓ "I've built this campaign. Can you sense-check it before I hit Publish?"
Instead of spending hours searching Google...
Instead of asking random strangers in Facebook groups...
Instead of waiting for office hours...
You'll have answers in minutes.
Learning how to analyse and optimise campaigns is one thing. Doing it when it's a real client's money on the line feels very different.
Every Ads Manager reaches the same moment.
The campaign is live.
The data starts coming in.
And suddenly you're thinking...
🫣 "Is this CPM too high?"
🫣 "Should I change something or leave it alone?"
🫣 "Why has my CTR dropped?"
🫣 "Is this normal?"
That's exactly why AMA doesn't end when you've watched the training.
Meet Ada... your second pair of eyes for the next six months.
Add 10 weeks of direct support from The Two Lauras
Ada is there for your day-to-day questions. But sometimes you want an experienced human to look at what’s happening and tell you what they’d do.
That’s where we come in.
For 10 weeks, you can bring your real campaigns, client situations and bigger decisions directly to us via our private support desk.
✓ Landed your first ads client? Let’s sense-check your approach.
✓ Results not looking right? We’ll tell you where we’d investigate.
✓ Client thrown you a curveball? Ask us what we’d do.
✓ Having a “Lauraaaaaas, WTF now?” moment? Send it over.
Think of Ada as your day-to-day Ads Manager sidekick. We’re your escalation team.
ADD 10 WEEKS OF SUPPORT + £497
WANT US IN YOUR CORNER TOO?
Between us, we have over 18 years experience in social media marketing, across multiple industries.
We’re experienced marketers, who have been managing Meta™️ Ads for a variety of clients on both ecomm and lead generation campaigns as well as using ads for our own business for years – and we get great results. Laura D even generated leads of over £1.2million for one of her clients!
Since 2019 we've trained hundreds of social media managers to manage ads for their own clients, and now it's your turn!
We are the two Lauras
Laura davis
(never gets a saying right)
laura Moore
(addicted to diet coke)
MEET THE
EXPERTs
Hey! We're the Two Lauras! Between us, we have more than 30 years of sales and marketing experience, and we’re not just social media strategists—we’re also paid ads pros and mentors to freelance social media managers like you.
We know first-hand how game-changing offering Meta ads can be for you.
Without giving away our exact ages (let’s just say we remember life before WiFi), we’ve seen Meta Ads evolve dramatically over the years. But no matter how many times Ads Manager gets a facelift, the strategy almost never changes... and THAT is how you get results for clients.
WHO are we?
"The course is bloody brilliant and will up-skill you to have the detailed knowledge and confidence to offer Meta Ads for your clients. The Lauras have literally thought of everything!"
Marielle offers ads management alongside her organic social media management.
Sarah uses the skills she learnt to run ads for her own business.
Ads Manager Academy is your shortcut to offering an in-demand, premium-priced service.
Now, you can learn the skills that changed everything for us - and for them.
Louise says this was the best investment she ever made in herself and her business.
we've packaged everything we know about managing meta ads into a program that's already helped hundreds of social media managers manage ads for premium clients:
I’m Ready to learn ads
"I’m confident now that I can start making lots of money from Meta ads now. And I can’t recommend this course enough.
There was so much to building ads that I hadn’t previously known and probably never would have if I hadn’t done the course."
"The course has left me feeling much more confident offering ads to clients. It was such a comprehensive course from start to finish. I found all the information was presented and separated into easily digestible sections."
✔ Run data-driven ad campaigns with confidence and understanding what the numbers mean, how to tweak campaigns, and how to get the best ROI for your clients.
✔ Write compelling ad copy that drives action so your clients’ ideal audience doesn’t just scroll past, but actually clicks, engages, and buys.
✔ Become an expert at audience targeting knowing how to get the right message in front of the right people at the right stage of the sales funnel.
✔ Know how to structure ad campaigns that make sense for your clients so their budget is spent in the smartest way possible.
✔ Have the skills and knowledge to offer Meta ads as a highly paid service—so you can add them to your existing offers or make ads management your core service.
And you’ll be doing it in an industry that's growing– Meta made £94.8 billion in ad revenue last year so it's safe to say this skill isn’t going anywhere.
By the end of this program you will know how to...
CJ earns 6X what she was on managing just organic socials.
'It has allowed me to have my dream wedding, renovate my home and plan a two month trip travelling around Asia, New Zealand and Australia. It is 1000% worth the investment. Ads Manager Academy changed the game for me. It is so well thought out and covers everything you need to know about running Meta ads. And having the Laura's in your corner and supporting you along the journey, makes learning the ropes a whole lot easier. Since the course, I have worked with dream clients in the eCommerce space, with budgets of £5K+ a month.'
sign up today
£1250
Add 10 weeks of
on-demand support for just £497 at the checkout
sign up today for only
Ads managers Are charging £750-£1500+ for this service!
Ads Manager Academy helps you confidently manage Meta ads for premium clients - so it doesn’t just pay for itself...
It puts money back in your pocket every month— often from just one client.
6-months access to ADA
so you can get answers to any question 24/7
value £297
Client Secrets Masterclass
covering everything from the foundations through to funnels and optimising ads for best results.
get immediate access →
Your buy now bonus
Enrol today and get access to a pre-recorded training where we will help you identify and onboard great clients so you're only working with businesses you know you can get results for.
Then we'll show you 3 additional ways to make money as an ads manager so your income is never capped and you can continue to increase your revenue even when you're at capacity with management clients!
Step-by-step tutorials
(so you never wonder which buttons to press or settings to change)
Downloadable guides and resources
that you can keep handy to trouble shoot and make changes without needing to watch lengthy videos each time.
8 Core Modules
join ads manager academy
You won't just learn the theory, you'll understand the strategy and tactics behind every decision you make.
How the Ads Manager Academy course works to turn you into a strategic Meta ads manager...
Finally, you'll dive into the data to discover what’s working and what to adjust for better results.
Then you'll follow step-by-step instructions to build an ad campaign to generate leads or sales.
Next you'll craft ads that stop people scrolling and write copy that gets people to take action.
First we set the foundation so you can to position yourself as a premium service provider.
It’s as easy as 1, 2, 3 ,4…
your join now gift!
value £297
your join now gift!
Client Secrets Masterclass
Enrol today and get access to this pre-recorded training where we will help you identify and onboard great clients so you're only working with businesses you know you can get results for.
Then we'll show you 3 additional ways to make money as an ads manager so your income is never capped and you can continue to increase your revenue even when you're at capacity with management clients!
Between us, we have over 18 years experience in social media marketing, across multiple industries.
We’re experienced marketers, who have been managing Meta™️ Ads for a variety of clients on both ecomm and lead generation campaigns as well as using ads for our own business for years – and we get great results. Laura D even generated leads of over £1.2million for one of her clients!
Since 2019 we've trained hundreds of social media managers to manage ads for their own clients, and now it's your turn!
We are the two Lauras
You check your inbox and see a message from a client who needs help with Meta ads. They’re exactly the kind of business you love working with. Usually you'd turn them away, scared of wasting their budget.
But thanks to your new skills you're not panicking about setting up their ads. You're not second-guessing the budget, wondering if the targeting is right, or feeling overwhelmed by the Meta dashboard. You know you can confidently map out a campaign, knowing exactly how to optimise it.
Your existing clients? They’re thrilled. Their campaigns are running smoothly, their leads and sales are increasing, and they trust your decisions. No more “Can you just boost this post?” and crossing their fingers.
And the best part? They're willing to pay premium prices for your skills because they don't know where to start with Meta ads but understand how important they are for their business.
This time next month, you could be getting paid to manage Meta Ads!
This isn’t just about learning a new skill - it’s about adding a high-value service to your offer suite.
Got questions? We've got answers!
We want to make sure you get what you need so feel free to drop us an email to ask any questions before you buy. hello@thetwolauras.com.
Please do make time to ask us anything in advance as we do not offer refunds on this course.
No, you can implement using your own ad account. But if you do have a client who would like you to manage their ads, this is perfect timing and you'll be able to implement as you go. And if you want support to do so you can add a 10 week on-demand support package to get answers as you go.
The only way to get officially certified is by taking Meta's own examinations.
However, we know how important it is to be able to show you are trained, so we’ve added an assessment at the end of the course, and everyone who completes it successfully will receive a badge they can display on their website & socials to show they are trained in using Meta™️ ads.
Just like your driving test, you can take the quiz as many times as you need to.
You can also display your grads badge on your listing on our Meet The Social Pro™️ directory if you are a member of The Inner Hub.
As far as we know, there are no other intensive courses like this specifically for social media managers and virtual assistants.
But we’ve deliberately kept our course costs down to ensure it is accessible to social media managers or VA’s looking to up-skill.
Our lessons cover everything from the very basics for beginners right up to retargeting, funnels, audience building and much more.
We’re social media managers ourselves, and remember that frustrating feeling of wanting to develop our skills without it costing a fortune.
We’ve kept the price at a level that makes it possible for us to give you in-depth training, while still keeping it as affordable as possible for those who need it.
Please note this is a self-paced course with no live element and no support group.
This is a self-paced course so you can fit it in around your schedule. We'd suggest 1-2 hours a week if you wanted to spread it out over 10 weeks if you add the optional support.
Absolutely. So long as you have a Facebook Page and ad account for your own business you’ll be able to successfully complete this course and start using what you learn to promote your own business.
“I run my own small business and had zero knowledge of FB Ads before I started the course. I now feel pretty confident, and if there is anything I have forgotten, I just go back through the lessons. It's super clear, easy to understand, and broken down in a way that makes it simple. I’d highly recommend if you are wanting to get started with ads for your business.” – Lianne Carolan
Yes! You’ve found us at the perfect time – before you’ve wasted your precious money on poorly planned campaigns. We start from the very not-so-basic basics, and our ticketing support system mean it’s easy for you to get help if you’re struggling with anything.
Use the slider below to see the ROI based on your management fee (We'd recommend never charging less than £750 pcm)
Wondering what the ROI is on Ads Manager Academy?
What do you need to know before you finally feel like you're skilled enough to take on ads clients?
How many more conversations do you want to avoid when it comes to Meta ads?
How much longer are you going to continue letting premium clients pass you by because you don't have the skills or confidence to serve them?
You don’t have to figure this out alone.
Ads Manager Academy is your shortcut to offering an in-demand, premium-priced service.
We’ve helped hundreds of social media managers to learn how to create and manage high-converting Meta ads campaigns for clients in all sorts of industries.
Now it’s your turn.
You could keep turning clients away and sending them to other ads managers when they ask for help. Or you can take action today and learn the skills that have helped hundreds of social media managers offer an in-demand service at premium rates..
The clients are out there. The opportunities are waiting. The only question is - are you ready to get started?
No More Winging-It, Master Meta Ads
sign up today →