The Two Lauras, Author at The Two Lauras

How to think – and act – like a professional social media marketer

Did you work in a marketing role before launching your own social media business? A lot of social media pros we meet didn’t. But it’s not their ability or knowledge of the social media landscape that holds them back, it’s their mindset. We work with hundreds of hugely...

21 Reasons People Don’t Engage With Your Social Media Content And What You Can Do To Fix That

When the engagement on your social media posts suddenly tanks, panic mode quickly sets in. And it’s no surprise you feel that way. Because, for years, we’ve been told that engagement is the key to cracking a successful social media account. Nothing wrong with that. Or...

Three Ways Freelance Social Media Managers Can Use Instagram Reels To Grow Their Business

If you’re a social media manager who isn’t using Reels yet, we’ve got one question for you… Why not? Reels are a big deal on the platform right now and could be helping you to attract new clients and boost your monthly income. In this blog, we’ll explain why you...

Stop Wasting Time Creating A Portfolio For Your Social Media Management Business And Do This Instead

If we hear one question more than any other in our Facebook community groups it’s this… ‘How do I create a portfolio for my social media business?’ And the short answer is, DON’T! We’re serious. Social media managers do NOT need a portfolio to show to future clients....