Social Media Manager Prices: Are you charging enough?

Social Media Manager Prices: Are you charging enough?

When you’re working independently, it can be hard to know how much to charge for your freelance social media management services. We know because barely a day goes by without someone posting in our communities asking for help. And it made us wonder, why is pricing so...
The Membership Experience with Stu McLaren : A review

The Membership Experience with Stu McLaren : A review

JOIN THE MEMBERSHIP EXPERIENCE It’s membership season and the doors will soon open to Stu Mclaren’s signature program, the Membership Experience. So what better time to share our experiences of The Membership Experience. Plus we’ll be putting together a package of...
The UK Green Claims Code: 4 tips for social media managers

The UK Green Claims Code: 4 tips for social media managers

Did you know that as many as “40% of green claims made online could be misleading consumers”? It’s a staggeringly high figure. Trying to persuade your target audience that “products, aims and policies are environmentally friendly” when that isn’t completely correct,...
A framework for repurposing content

A framework for repurposing content

You are the only person who sees 100% of your social media content. And if you’re constantly looking for new content ideas you’re probably on your way to burnout. The truth is, there are no new content ideas! Everything has already been said by someone somewhere....
Social Media Marketing Law #1: Understand Your Audience

Social Media Marketing Law #1: Understand Your Audience

The first rule of social media marketing is to get to know your audience. Unless you do, you'll never be able to create content that consistently drives them to take action on whichever platform you're using. It's not all about demographics Demographics matter, but...