93: Why Your Lead Magnet Isn’t Working and What to Do About It

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... even with a small audience
… before creating a portfolio 
… and without a single testimonial!

There are so many things that can make or break your lead magnet, and a really good one can turn a new subscriber into a paying client pretty quickly! In today’s podcast episode, we’re diving deep into the mistakes you might be making that means your lead magnet isn’t serving you and your business as it should be, and giving you top tips on how to create a freebie that will be just as good as any paid product in your offer suite.

In this episode, we’re chatting about:

  • What the point of a lead magnet actually is
  • If your lead magnet is serving you properly and directing people to t he next thing you want them to do
  • How frequently you need to promote your lead magnet
  • Whether your sign-up page is putting people off
  • What to call it instead of “freebie” or “lead magnet” to make people rush to give you their email for it!

Check out the full show notes here!

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We would love to continue the conversation with you, so come and chat with us in TheSocialMediaManagersHub.com, our free community on Facebook or drop us a DM on your preferred platform by searching for @thetwolauras.


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We’ve been where you are today... we launched (and still run) two successful social media freelance businesses and joined forces to help you do the same.

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