How to offer content creation as a service with Georgia Williams

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… before creating a portfolio 
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In this episode we're talking to Georgia Williams all about what it's like to offer content creation as a service as a freelancer.

Georgia, from Ray of Social, is a Instagram & Canva content creator who works with service providers. A self-confessed Canva-holic, she loves coming up with strategic ideas that put your content outside of those “normal boxes” and helps you stand out from the scroll.


  • What it’s like to only offer content creation as a service
  • How Georgia prices her services
  • Georgia’s top tips for anyone considering adding content creation as a service


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This episode is sponsored by Agorapulse.

Stay organized, save time, and easily manage your social media with Agorapulse’s inbox, publishing, reporting, monitoring, and team collaboration tools. 

Over 31,000 social media managers use Agorapulse every day, and you can take an extended 2-month free trial at


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Connect With Georgia:




**Georgia's style [00:01:33]**

Georgia's concerns about her personal style and how it affects her content creation.


**Attracting clients [00:03:48]**

How Georgia's personality and style attract clients who are similar to her or want to explore their own personalities.


**Working with different industries [00:05:04]**

Georgia's experience working with clients from different industries and how it's possible to work with clients who are not necessarily aligned with her style.


**Client compatibility [00:06:23]**

The importance of client compatibility and how it affects the success of the working relationship.



**Content creation offering [00:08:06]**

Georgia Williams talks about her unique offering of content creation services and why she chose to focus on this aspect of social media management.


**Scaling up and simplifying [00:11:06]**

Georgia discusses how she plans to scale up her business by taking on more clients and simplifying her membership offering.


**Managing client expectations [00:13:18]**

Georgia explains how she manages client expectations by setting clear expectations from the beginning and reminding them that content creation is just one part of the social media marketing process.


**Tips for content creators [00:15:26]**

Georgia shares her top tips for those who want to focus on content creation and avoid other aspects of social media management.


**Creating Content and Pricing [00:15:55]**

Tips on creating content, setting prices, and avoiding undercharging.


**Staying Creative [00:19:13]**

Advice on staying creative and generating ideas for clients.


**Future Plans [00:23:02]**

Georgia's plans for her business and focus on content creation, graphics, and strategy.


**Connect with Georgia [00:23:38]**

Where to find Georgia's work and social media profiles.



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