In this episode we're talking to Georgia Williams all about what it's like to offer content creation as a service as a freelancer.
Georgia, from Ray of Social, is a Instagram & Canva content creator who works with service providers. A self-confessed Canva-holic, she loves coming up with strategic ideas that put your content outside of those “normal boxes” and helps you stand out from the scroll.
IN THIS EPISODE, WE DISCUSS…
- What it’s like to only offer content creation as a service
- How Georgia prices her services
- Georgia’s top tips for anyone considering adding content creation as a service
Available wherever you get your podcasts.
Listen with captions and a transcript at podcast.thetwolauras.com
This episode is sponsored by Agorapulse.
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Connect With Georgia:
**Georgia's style [00:01:33]**
Georgia's concerns about her personal style and how it affects her content creation.
**Attracting clients [00:03:48]**
How Georgia's personality and style attract clients who are similar to her or want to explore their own personalities.
**Working with different industries [00:05:04]**
Georgia's experience working with clients from different industries and how it's possible to work with clients who are not necessarily aligned with her style.
**Client compatibility [00:06:23]**
The importance of client compatibility and how it affects the success of the working relationship.
**Content creation offering [00:08:06]**
Georgia Williams talks about her unique offering of content creation services and why she chose to focus on this aspect of social media management.
**Scaling up and simplifying [00:11:06]**
Georgia discusses how she plans to scale up her business by taking on more clients and simplifying her membership offering.
**Managing client expectations [00:13:18]**
Georgia explains how she manages client expectations by setting clear expectations from the beginning and reminding them that content creation is just one part of the social media marketing process.
**Tips for content creators [00:15:26]**
Georgia shares her top tips for those who want to focus on content creation and avoid other aspects of social media management.
**Creating Content and Pricing [00:15:55]**
Tips on creating content, setting prices, and avoiding undercharging.
**Staying Creative [00:19:13]**
Advice on staying creative and generating ideas for clients.
**Future Plans [00:23:02]**
Georgia's plans for her business and focus on content creation, graphics, and strategy.
**Connect with Georgia [00:23:38]**
Where to find Georgia's work and social media profiles.