Social Prf Self-Study

The must-have psychology-driven social media programme that will change the way you market your business forever.

now available as self-study

Imagine if…

Every time you posted on social media, your ideal customers were queuing up to work with you – to book your services or buy your stuff

You could spend LESS time on social media but get BETTER results (because you know what works and algorithm hacks are so last year)

AND you had a proven sales system that meant you could effortlessly sell on social media (ick-free) over and over again

Well, now you can!

Welcome to social prf, the SELF-STUDY – the unique, psychology-driven social media marketing programme that will take your marketing skills to the next level.

Over the course of five self-paced modules, you’ll discover the powerful psychological triggers that influence how people act on social media – and learn how to use them to grow your business. 

By the end of this course you’ll know exactly how to create content that connects with your ideal audience and make them take the exact action you want – on ANY platform.

Which of these apply to you right now?

Your social media isn’t working but you can’t figure out why!

You go round and round in circles worrying about what to post on social media?

You spend hours working on a piece of content? Then – just as you’re about to hit post – you lose your nerve and hit delete instead.

You hate ‘selling’ on social media – seriously, just the thought brings you out in a cold sweat

You have no idea how to run a kick-ass conversion campaign… But REALLY wish you did

Exhausting, right? 😫 Then it’s time to do things differently.

When you sign up for social prf SELF-STUDY you’ll learn the EIGHT essential psychological triggers that will spur your dream customers into action and get them to comment, click, share and BUY more.

No more guesswork…

The course is fantastic! There’s definitely been a gap in people teaching the psychology side of social media marketing. I feel like a fully rounded marketer knowing this stuff.

Claire Newman

Have Your Cake Marketing

Whether you’re promoting your business on Facebook, Instagram, LinkedIn – or any of the other major players – you’ll be able to harness the power of psychology to transform your social content, promote your business and sell more products and services.

What's more, if you provide social media services to other businesses, this course will elevate your service to a new level. Because not only will you know how to attract more dream clients to your own business, you’ll be able to do the same for theirs.

But let us get something straight, social prf isn’t another off-the-shelf social media course that teaches you the best days to post and which hashtags to use – because you can get that information anywhere. 

Instead, over the course of five self-paced modules, you’ll discover how to:


your content seen by more of the right people and get them to take the action you want


with your audience on a deeper level so that they always choose you over your competitors


products and services (without getting the ick) using our sought-after, profit-generating Complete Launch Guide

And all by implementing the EIGHT essential psychological marketing triggers that

no one else is telling you about.



social prf is made up of five self-paced modules for you to work through in your own time. Each module contains between seven to 12 short video lessons and takes around an hour to complete.

Module 1: The secret power of psychology-driven social media
Discover how – and why – people use social media and the psychological triggers that make them take action.

Module 2: Find out how to get seen by more of the right people
Learn how to increase your visibility on social media using reciprocity, social listening and proactive engagement.

Module 3: Discover how to deepen your online relationships
Building relationships is crucial for generating new leads and sales on social media. In module 3 you’ll find out exactly how it’s done.

Module 4: Learn how to sell like a pro
Hate selling on social? Not any more! Learn how to craft your irresistible offer, build anticipation and create sales content that actually SELLS. 

Module 5: Become a money magnet and make sales on repeat
It’s here – the mind-blowing step-by-step guide to selling on social. Once you have it, there’s no looking back.


When you sign-up to social prf you’ll want results straight away, right?

That’s why we’ve included 11 invaluable checklists, templates and guides for you to plan and track your progress.


  • The Daily Content Worksheet
  • 79 CTA examples
  • 199 emotional trigger words
  • Social listening keyword template
  • Testing points worksheet
  • Brand voice guide
  • Long copy examples
  • Create your irresistible offer worksheet
  • Objection handling guide
  • The Launch Plan Guide
  • The FOMO Fix Formula guide

    “Social prf is the first online course I’ve taken where I’ve been actively encouraged to implement as I go. A huge plus for someone like me who has been known to binge an entire course and then never put what I’ve learnt into practice.”

    Victoria Rose

    Social media marketer


    We’ve made organising your sales campaign content and post-analysis data simple by providing you with two ready-to-use template tables.

    • 1 x Airtable post-testing template
    • 1x Complete Launch Guide Trello board template


    Truth bomb: It doesn’t matter how good your content is – if you're not selling your products and services on social media, you’re wasting your time.

    But look, we know selling on social makes you feel uncomfortable, and you don’t know where to start.

    That’s why we’re giving you the exact fail-proof, step-by-step system we use every time we launch on our own platforms.

    But here’s the amazing part. We’re not just giving you one launch plan. No, we’re giving you TWO.

    That’s right, Module 5 includes access to our brilliant 4-Week Launch Plan AND the fast-action 3-Day Launch Plan.

    Each plan comes with a step-by-step guide to plan and execute your launch and a day-by-day guide on what to post and when.

    The Complete Launch Guide works for:

    • New product and service launches
    • Online course campaigns
    • Promoting workshops and webinars
    • Time-limited offers
    • Products and services on sale all year round
    • Physical and digital products
    • Price increase campaigns
    • Clearance sales

    “I’ve always felt uncomfortable selling my services on social media and, if I’m completely honest, had no idea what to do. So, when I laid eyes on The Complete Launch Guide, it was like being handed the keys to the magic kingdom! The Lauras have taken all the stress out of selling on social and, combined with my knowledge from the rest of the course, promoting my business no longer feels awkward.”

    Kirstin Chaplin


    Take the stress out of selling


    Social media gets noisier by the day – and cutting through that noise feels harder than ever.

    Until that is, you realise you don’t need thousands of followers to grow your business online. You just need the right followers and you need to know how to communicate with them on a deeper level.

    You see, the best marketers know that psychology plays a major role in how humans behave on social media.

    And they use this knowledge to create social media campaigns that consistently make distracted scrollers stop, click, engage and buy.

    And yet, to this day, most ‘marketing gurus’ still leave this vital ingredient out of their expensive training courses. They don’t give you the whole picture – part of the puzzle will always be missing.

    social prf fills those gaps.

    Become a true marketer

    social prf covers a huge element that is just forgotten about in other social media training. The psychology of marketing and how it applies is skimmed over in other courses. This is the piece that elevates you to a true marketer. The concepts are presented so simply that you can implement them straight away.”

    Ruth Lyons

    ruth lyons creative

    It’s time to give your social media followers the content they deserve.

    Just like these past students:

    Claire's engagement increased by 24%

    and Victoria grew her audience by 30%

    social prf
     is perfect for…

    social media managers.

    Discover how to attract new clients so you can charge a premium for your services

    marketing pros.

    Transform the company socials from ‘meh’ to ‘HELL YEAH.’ Then say hello to that pay rise

    VAs &
    business owners.

    Attract new leads and sales with purposeful content that gets results

    Charge more for your services

    social PRF has completely changed my approach to why and how I create content for social media. It’s taught me a more ‘human’ way to show up and engage with other users. I’m so confident that what I’ve learnt from the Two Lauras will deliver incredible results for all my clients I'll be doubling my prices.”

    Victoria Rose

    social media marketer

    Get started today for £1247*  just £199

    (*Full price of live cohort)

    Get results or your money back


    You love the sound of social prf SELF-STUDY, but you’re thinking…
    What if it doesn’t work for me? What if I don’t get results?’

    We understand because we’ve had the exact same worries before investing in ourselves too. And that’s why we’re prepared to shoulder the risk for you.

    We’re so confident you’ll transform your social media content – getting more reach, clicks, comments and customers – that, if you don’t see results after 30 days of continuous posting – we’ll give you your money back.  

    We want you to have complete peace of mind.

    We want you to know that you’ll get results OR you’ll get your money back. 

    We don’t want you to invest in another course that sits on your hard drive gathering dust. Because here’s something else we can guarantee – if those courses never see the light of day they can’t work!

    All we ask is that you give the course your full commitment for 30 days and show us that you’ve completed all the tasks we set.

    So, if uncertainty is the only thing holding you back, you know you can now sign up risk-free.

    It’s this simple… get results or your money back.

    * To apply for a refund please contact us here with your stats and supporting evidence within 35 days.

    The social programme you’ll want to shout about.

    This is the course you didn’t know you needed! It’s the best course I’ve ever done and I’ve done plenty. It makes you see social media through a fresh pair of eyes and the insight is incredible. It’s making me rethink my entire social media strategy.

    Emma Michaels

    Social media strategist and trainer

    How it works…

    Step 1: Learn

    Watch the on-demand video lessons and learn the secrets of  psychology-driven marketing

    Step 2: Post

    Put your newfound knowledge into action as you post brilliant content every day for the next 30-days


    Step 3: Win

    Start getting results from day one as you watch your favourite platform insights explode

    Watch your engagement explode 🚀

    social prf is the best investment. I’m learning so much and it’s making me really dig deep into my own, and my clients', content to make it the best it can be. After just two modules I’ve already seen a great increase in my own insights and engagement and my head is spinning with new ideas.

    Beccy McEvoy

    Be Heard Socials

    By the end of the social prf programme you will:

    • Understand how to get the results you want from your social media content
    • Finally ‘get’ why things haven’t worked before and know how to fix them in future
    • Know what motivates people to engage online – and use this to grow your business
    • Be able to plan and execute a fail-proof sales campaign on ANY platform and increase your income
    • Get brilliant results on ANY platform even when everyone else is blaming the algorithm or moaning about ‘low engagement.’
    • Post with confidence and purpose (bye-bye imposter syndrome, hello s*hit hot content)


    Meet The Two Lauras

    Hi, we’re Laura Davis and Laura Moore – better known as The Two Lauras. 

    Between us, we have more than 30 years’ of sales and marketing experience and know first-hand the incredible impact psychology-led marketing can have on growing a business.

    But we were amazed to discover that most people – even seasoned social media marketers – don’t know this stuff. Why? Because no one else is teaching it.

    And that’s why we’ve created social prf – the first psychology-driven social media marketing course of its kind.

    This course won’t just make you better at posting social media, it will change how you market your business forever.

    “The Two Lauras are two seriously knowledgeable ladies when it comes to social media! The course is absolutely packed with gold nuggets and Aha moments, and I would 100% recommend it to anyone.” Anneka Rubin

    Get started today for £1247*  just £299.50

    (*Full price of live cohort)

    Don't just take our word for it.

    This is what our students are saying

    WOW! This course is jam-packed full of information, tips, and tools that will help you grow your business and create authentic relationships with your audience. The accountability whilst completing this course was extremely helpful and helped me realise how much I've been putting my clients needs before my own business.

    Ultimately, everything I have learned in this course, will help both my business and my client's businesses grow and I cannot wait to be able to put it all into action.

    Siobhan Wilson

    Social prf Student

    This course is absolute gold. It strips back all of the layers of confusing and contradictory ‘best practices' you pick up over time so that you can be laser-focused on just doing what works.

    I am so glad that I signed up for Social PRF – not only will it continue to help me with my own marketing, but my clients will definitely benefit from the knowledge I've gained.

    Samantha Dawkins

    Social prf Student

    I've done a lot of social media and digital marketing training over the years, some of it has been great, some not so good. But, social prf is simply amazing!

    It's the missing piece whether you're a social media manager, content marketer or even an influencer. They are teaching the good stuff, the gold, that no-one else is covering: the psychology of social media and why audiences react the way do and how you as a marketer can positively and organically influence their decisions. It's the best social media course I've done by far!

    Claire Newman

    Social prf Student

    Frequently Asked Questions

    We know you have questions so we’ve answered as many as we can here. If there’s something else you’d like to know before enrolling, email us at [email protected].

    I’m a busy social media manager, do I REALLY need this course?

    If what you’re thinking is ‘I’ve been doing social media for ages and have done a tonne of courses… what else is there to know?’ then yes, social prf is for you. Why?

    Because social prf isn’t like the courses you’ve done before (sorry, we know they cost you a lot of time and money). social prf is different because it teaches how to use proven psychological principles – and a marketer’s mindset – to get trackable results, including more messages, reach, likes, link clicks, saves, shares and sales.

    And, when you know how to get results despite the constant algorithm changes, you’ll attract higher-paying clients and can confidently charge a premium for your services.

    I work in-house managing the social media for a brand. Will this course help me?

    You want to impress the boss? Stand out in the business? Turn around the company’s lacklustre content? Yes? Then social prf will definitely help. 

    This unique social media programme will give you a fresh perspective on what your customers want and need from the business. 

    Trust us, this stuff will blow your mind… and possibly earn you a pay rise.

    I’m a VA and sometimes help businesses with their social media. Is this course right for me?

    Absolutely. If you want to provide your clients with the best possible service – as well as understanding and improving your own socials – then social prf is the answer. 

    It doesn’t matter whether social media makes up a small proportion of your work – or a lot – what matters is that you apply the powerful psychological principles we teach to get results from day one.

    I run a business and manage my own social media accounts. How will this course help me?

    Running a business is tough. And you probably haven’t got a lot of time to spend on your socials, right? That’s exactly why you need social prf

    Because once you know the key principles of psychology-driven social media, you’ll create faster, purpose-driven content that gets the results you want. 

    social prf takes the guesswork out of creating content, giving you back time and energy to invest elsewhere in your business. Plus, it’s broken into manageable bite-sized chunks so it fits easily into your busy day. 

    Is the course relevant to creating content for all industries?

    First and foremost we encourage you to apply your new skills to your own accounts so that you’re consistently marketing your own business and attracting higher paying clients. But, yes, you can absolutely also apply them to your clients’ accounts whatever industry they’re in. In fact, when you see the results you get, you won’t be able to stop yourself! 

    My social channels are new. Will this course be too advanced for me?

    Nope! In fact, this is absolutely the best time to learn about psychology-driven content because the sooner you get started, the sooner you’ll see results. Why wait? 

    Are the skills I’ll learn transferrable to ads?

    The course doesn’t specifically cover social media ads, but, yes, the psychological principles you’ll learn can 100% be applied to your campaigns so that you achieve even better results.

    What can I expect when I enroll?

    When you sign up to social prf SELF STUDY you’ll be taken through a quick and easy onboarding process and, straight off the bat, you’ll learn one of the most powerful psychological triggers to transform your socials. 

    You’ll begin posting every day for 30 days (trust us on this one) and will learn how to track and improve your results. 

    Do I really need to post on my own socials every day for 30 days? What if I don’t?

    Everything we teach in social prf is built around proven psychological triggers. We’re not here to waste your time and we won’t ask you to do anything we don’t 100% believe in. 

    So, yes, you do need to post every day for the first 30 days and, if you don’t, you won’t get the results we know you can achieve.

    If you’re not ready to commit to posting every day for 30 days – that’s cool, but it means this course isn’t right for you.

    I'm too busy to do the course at the moment. Can I sign up now and do it later?

    Yes. This is a self study course so you can start, finish and revisit it at any time. You’ll have instant – and unlimited – access to the videos and resources for as long as the course exists. 

    When will the next live round of social prf start?

    We’re hoping to run a live round of social prf in January 2023, and – if you join the self-study round now – you’ll be invited to upgrade at that time. 

    If you prefer to wait for the live round, it will retail at around £1247, and an instalment plan will be available. 

    Which social platforms does the course cover?

    The skills you learn during social prf are totally transferable. So, whether you market your business on Instagram, Facebook, LinkedIn, TikTok or Twitter you’ll be able to build deeper connections with your followers and know how to sell to them with ease. 

    But that’s not all. As well as using the skills you learn to promote your own business, you’ll be able to share them on your clients’ platforms and get better results for them too.

    There are other loads of social media courses out there. Why should I do this one?

    You’re right; there are. But – and this is the crucial bit – no one else is teaching what we’re teaching. No one else is focused purely on the psychological side of social media marketing and sales. And, putting it bluntly, nothing works unless you nail that bit. 

    How long does each module take?

    Your time is valuable and that’s why we’ve created a programme that’s achievable no matter how busy you are. 

    Each module takes roughly one hour to complete. The video lessons are broken into short 5 – 15 minute sessions making them easy to fit into your day.

    Can I pay in instalments?

    Yes! We know things might be tight right now, but that’s why it’s never been more important to invest in your own business. With the knowledge and skills you learn during social prf you’ll not only get better at marketing your own services, you’ll be able to attract higher-paying clients and charge a premium for your work.

    There’s something else I’d like to ask before signing up. How do I get in touch?

    We want to make sure you have all the information you need before enrolling so you can email us at [email protected] with any questions.


    • 5 self-paced modules inc. more than 50 video lessons
    • 11 downloadable checklists, templates and guides
    • 1 x Airtable template to track your testing data
    • 1 x Trello board template to plan your brilliant sales campaign
    • 1 x 3-Day Complete Launch Guide
    • 1x 4-Week Complete Launch Guide

    Become a true marketer

    social prf covers a huge element that is just forgotten about in other social media training. The psychology of marketing and how it applies is skimmed over in other courses. This is the piece that elevates you to a true marketer. The concepts are presented so simply that you can implement them straight away and the level of feedback is amazing.

    Ruth Lyons

    Ruth Lyons Creative

    You’ve scrolled this far but… you’re still not sure? 

    That’s OK, we understand. You’ve probably done a tonne of social media training, and maybe you don’t need this course (but we doubt it).

    Look, we definitely don’t want you to waste your time or money on a course that’s not right for you.

    And we want you to be 100% sure that you’re ready to pass up on this game-changing opportunity. So we’re going to spell it out.


    • Social media feels like a slog and you can’t work out what’s going wrong
    • You want to deepen your knowledge of social media marketing and use it to win more clients or make more sales
    • You need a simple, proven sales system that you can use on rinse and repeat
    • You want to be the go-to marketer in your niche and get the edge over your competitors
    • You’re committed to posting every day for 30 days – this bit really matters so if it’s not for you, we won’t take your money
    • You’re sick of being a slave to algorithum and are ready to take a different approach


    So now you have a choice. You can, do nothing, click away and carry on wondering why everything feels so hard.

    Or, you can join us on an exciting journey to deepen your knowledge, grow your confidence and transform the way you market your business forever.

    We know which one we’d pick.

    Get started today for £1247*  just £199

    (*Full price of live cohort)