There is an easier way to attract, win and work with your DREAM client as a freelance social media manager.

INTRODUCING the legendary…

More clients, more income, more organized, more professional, less stresssound good?

7

Mind if we squeeze in here?

It’s a bit crowded in this social media manager market, isn’t it?

How’s anyone supposed to stand out? How do you find well paying clients (who are also a joy to work with) and keep them onboard?

The social media managers toolkit is the only programme of its kind for freelance social media managers.

It shows you exactly how to build your business like a pro and will help you stand out in a sea of social media managers so you get noticed (and hired) by YOUR DREAM CLIENTS

WHICH OF THESE APPLY TO YOU?

YOU'RE NEW TO FREELANCE LIFE and working on securing your first client as a social media manager. But you are overwhelmed and don’t really know where to start when it comes to making sure you get everything set up well to ensure your business can start out in the best possible position for future success.

YOU'RE WORKING AS A FREELANCE SOCIAL MEDIA MANAGER but you’re tired of attracting the wrong types of clients and are ready to focus on attracting your dream clients… businesses who value your growing expertise and have the budgets to pay you your worth.

YOU ARE AN EXPERIENCED SOCIAL MEDIA MANAGER who has neglected their own business for far too long and you know that now is the time to get your processes set up correctly so you can work on bringing in more revenue to your own business, rather than focusing solely on your client's businesses.

If any of this sounds familiar Then you are in the right place.

Say “BYE-BYE”

To imposter syndrome

We are about to make your life as a social media manager a lot easier by providing you with the things you need to attract bigger, and better-paying clients to provide you with a reliable and consistent income.

The social media managers toolkit - review
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Stop spending valuable time searching for the best way to present a proposal, or onboard a new client. Ditch the worry that others are more professional, giving more value, or doing better than you.
We’re giving you all the tools you need to attract, win and work with clients in a professional way, that turns them into repeat customers.
You’ll be learning from our first hand industry experience as we’ve designed the social media manager's toolkit to help you navigate around the holes we fell straight into!
Every aspect of The Social Media Managers Toolkit has been designed to make your life easier. We've included short videos and audio lessons to help you move forward with confidence. And given you all the documents we used in our own freelance businesses.

Plug our done-for-you templates straight into your business and you're ready to go.

JUST FILL IN THE BLANKS…

it's that simple!

Our complete template library with fully customisable designs you can make your own.

The ‘Build Your Business' mini-course to set the foundations of your business and give you the confidence to take it to the next level.

Advice and guidance to help you can attract, win and work with your DREAM clients.
A complete onboarding system so you can smoothly bring on a new client and wow them from day one.

A content planning system to help you strategically map out your client's marketing. 

Video and audio based lessons with downloadable workbooks and checklists.

A complete template library with fully customisable designs you can make your own.

Advice and guidance to help you can attract, win and work with your DREAM clients.
A complete onboarding system so you can smoothly bring on a new client and wow them from day one.
Video and audio based lessons with downloadable workbooks and checklists.

transform your business

Just like 800+ other freelance social pros

Siobhan O’Connor

Founder

Iris Socials

I doubled my 9-5 wage within a month of buying the toolkit!

“I’d recently gone freelance (because I lost my job) and I felt anxious about how I’d make it work. A friend told me the toolkit was incredible and had helped her get clients over the line, initially, I thought ‘oh my god! There’s no way I can afford it, I’ve just lost my job and I can’t afford to invest that kind of money’.

I kept longingly looking at the toolkit, knowing that it would really help me. What better way to start off than with everything I needed all in one place?! So, I went for it! And I knew I’d done the right thing straight away. I felt confident when approaching new clients and knew I looked the biz!  Within a month of owning the Toolkit, I doubled my 9-5 wage and live an extremely happy and fulfilled life. Thank you so much Laura’s! What you’ve both created has been pretty life-changing for me!”

this is whats waiting for you inside…

#1.

Make A Powerful First Impression With Professional-Looking Communications

We’re starting here because this is the linchpin of the Social Media Manager’s Toolkit. There’s a lot of back and forth when working with a new client.
Plain black and white documents don’t exactly scream ‘I am worth investing in’. And if you’re not confident about the communications you're sending you’ll hold yourself back from pitching for clients and following up on leads.

So how do you make your communications deliver a stunning first impression?

And how do you make sure you haven’t missed anything? Have you included everything they’re expecting? Your own suite of templates would make this effortless. Get a new client, pop open your templates folder, pull out the required template, type in the details, et voila, you’re good to hit send. In minutes.

What’s that? Don’t have a suite of templates?

Well you could make your own – that could take you several (hundred) hours and bucket loads of tears (why won’t that text box line up with the image, how do I get all this to fit on one page anyway)….or you could just use ours…

Proposal template

Create an irresistible proposal that clients will want to say YES to with this template.

How do you give enough detail to make them say yes without giving away too much?

This irresistible template includes 19 fully-customisable pages, giving your prospect everything they need to know to make an informed decision and understand the value you'll be bringing to their business.

Add your own information, photos, findings. Change the colours and fonts to match your brand. 

Laura Davis has won every client she's ever sent this proposal to! 

 

The social media managers toolkit - review

transform your processes

Just like 800+ other freelance social pros

Gus Bhandal

Founder

The M Guru

It helped me to streamline my business.

“Making the decision to start my own business as a social media manager was one of my best decisions.  But the problem with running a business is that you are doing it alone, and you never know if you are doing the right thing (particularly for clients)

For me, this is where the Social Media Manager's Toolkit came in.  It is full of document templates that just made my life so much easier, all created by people much more experienced than me.  It helped me to streamline my business; improve my client onboarding process; and create professional collateral (amongst many other things).

The time saved (and the fact that it made me look professional) meant I had more time to attract more clients and the right kind of clients.

On top of this, it is full of resources such as how to build my business, how to win clients (and what to charge them), and how to manage a wider digital marketing strategy (such as building a website or working with analytics).

Actually, it would have been quicker to tell you what is NOT in it!  If you are looking to accelerate your business growth, I would highly recommend the Toolkit as a must-have for every social media manager.”

We'll let you into a secret… social media managers around the world are already using these templates with great results.
New Client Kick-off Questionnaire – All the questions you need to send out a professional information-gathering questionnaire to your new client.
Invoice template – so you can quickly create professional-looking invoices.
Competitions T&Cs Template – Adapt these T&Cs if your client asks you to run a competition on social media for them.

Analytics & Tracking Template – Use this to stay on top of what's happening with your clients so you can adjust your strategy as needed.

Results Reporting Template – Use to report progress on all channels for your retainer clients.

Time-blocking Worksheet – Loved by all who use it to be more productive in their day.

We'll let you into a secret… social media managers around the world are already using these templates with great results.
New Client Checklist – 6 things your client needs to have in place for you to be able to do your job.
New Client Kick-off Questionnaire – All the questions you need to send out a professional information-gathering questionnaire to your new client.

Invoice template – So you can quickly create professional-looking invoices.

Competitions T&Cs Template – Adapt these if your client asks you to run a competition on social media for them.

Results Reporting Template – Use to report progress on all channels for your retainer clients.
The social media managers toolkit - review
The social media managers toolkit - review

onboarding system

The sneaky way to get your client to do their own onboarding without ever realising!

We are giving you the exact system we use to onboard and manage clients using Trello.

Say goodbye to endless email chains, lost assets and unorganised systems.

Your clients can carry out their own onboarding, and you'll aways be able to see what stage they are at.

This Trello template is not only good for onboarding but is loved for ongoing client management and organisation.

No need to upgrade to a paid Trello account, this works on their free plan. 

 

#2.

How to Get Clients

& What to Sell Them

There are business out there that need your social media skills. Let’s find them, showcase your talents, and pitch irresistible services they’re eager to say ‘yes’ to.
  • Where to find new clients – whether you’re just getting your business started, or you’re ready to add a new client to your existing business.
  • The essentials you MUST have in place BEFORE you start taking on clients (plus a few things that’ll make your life easier)
  • Ideas for content for your OWN social media platforms – because it’s so much harder to market your own business than someone else’s.
  • How to get great testimonials and write case studies to secure more clients. 

‘£100 audit' TEMPLATE

Used by social media managers around the world, loved by their clients!

We call it that because you can make £100+ every single time you use it.

This template includes 30 fully-customisable pages, covering all 4 main platforms.

Features our unique traffic light system which guides clients through your findings and recommendations so they know exactly what to do next, with you by their side.

Add your own information, photos, findings. Change the colours and fonts to match your brand. 

6 Designs to choose from, all fully customisable.

 

The social media managers toolkit - review
The social media managers toolkit - review

STRATEGY TEMPLATE

Leading with strategy is how you stand out in a sea of social media managers.

The difference between ‘posting pretty pictures' and social media marketing is STRATEGY.

This time-saving template includes 46 fully-customisable pages, covering all 4 main platforms.

Businesses using a social media strategy have an advantage over their competitors and a framework to ensure they are always strategic in their content to achieve the business goals.

You can charge £500+ every time you create a strategy with the 9-Step Strategy Template.

 

 

#3.

straight talking advice on PRICING

Setting your prices can be a nightmare balancing act. You have no idea what everyone else charging.
You don’t want to look embarrassingly cheap. But you don’t want to be so expensive they laugh out loud at your proposal. How does anyone ever get this right?

Essential considerations to setting your pricing so you’re actually charging what you’re worth (not just plucking a number out of thin air, then arguing with yourself as you slowly whittle it down to a much smaller number).

How much you should actually charge depending on who you're working including pricing for agencies + setting day rates.

How to get to your first £1k month (and then reach £2k per month) and exactly what to say when you want to increase your fees.

The social media managers toolkit - review
The social media managers toolkit - review

Saved me hours of time...

“The Social Media Managers Toolkit has saved me hours of time and helped me present a professional and consistent brand to my clients. It's packed full of useful templates and information about maximising opportunities for your business. Like everything the Lauras do, it's fab!”

Zoe Winfield, Octopus Marketing

Hands down the best investment I have made for my business

“It covers everything you need to know for setting up as a successful social media freelancer and it's laid out beautifully, making it really user friendly. My favourite part has to be the templates – worth the price of the toolkit all on their own!”

Patricia McHugh, Depth & Field Media

Total game-changer

“The toolkit was a total game-changer for me and my business.

It is basically a business in a box. A really pretty box that I've tailored to my niche clients. By far the best investment I've made.

Claire O'Meara, The WELL Connected Coach

#4.

How to win and onboard dream clients in a way that makes them stay.

What happens when you get a lead? How do you get them to see you are the perfect person to help you, and more importantly, how do you determine if they are the right client for you?

The fail safe route to pre-qualifying leads so you’re only spending time on the right clients for you. The ones who value your expertise, and have a budget to pay you your worth.

What exactly happens when a good lead comes in? Step-by-step guidance on how to take a lead through to a paying client.

Essential steps to onboarding a new client including everything you need to ask them so that they become a dream client to work with from day one.

The social media managers toolkit - review
The social media managers toolkit - review

transform your MINDSET

Just like 800+ other freelance social pros

Georgia Williams

Founder

Ray of social

The Toolkit didn't just change my business, it literally changed my entire mindset!

“I went from wondering what a proposal should really contain to sending proposals that won me the types of clients I was looking for.

There are so many useful templates included that have really helped transform the way my business runs.

Even 4 months on, I keep going back to it and discovering even more nuggets that I didn't see the first time. Just go for it, you won't regret it!”

Juicy extras…

Juicy extras…

We have some extra goodies for you!

The Social Media Managers Toolkit will set you up to make more progress in your business.

But that's just the start…

One of our core values lies in collaboration and supporting you to design and grow the business you dream of.

To make sure you've got everything you need, and nothing can hold you back, we've personally selected some awesome experts to share their knowledge with you.

This additional content is not available anywhere else and we are excited to share it with you.

 

"

These additional resources will help you make even more momentum.

worth over £1000

THREE MINI COURSES

Getting A Grip On Finance and Accounting by accountant Laura Moss.

Video course guiding you through the 4 essential steps to getting your business started and your financial records on-track.

  • How to pay less tax by tracking these allowable business expenses.
  • Should you be a limited company – how to know when the time is right?

Plus our Financial Recording Template – Track your income and expenses month-by-month with this spreadsheet created by a professional accountant (Laura D’s husband).

*This advice is based on UK tax regulations & may not apply overseas.

Beginner’s Guide To Getting Your Own Website – by website developer, Joe Purnell 

Video course guiding you through the essential steps to getting your own website – including choosing DIY vs Designer.

  • Setting up the basics – including domain name, web hosting and email, and deciding if you need an SSL certificate or not.
  • Installing WordPress, logging in, and the first changes you need to make before you start building.
  • Installing the Divi theme so you can use drag & drop functions to build your website.
  • Installing a pre-made page layout and customizing it.
  • Building your first web page from scratch (not using a pre-made layout).
  • Sizing images correctly and the impact this has on your website’s performance.

Plus – Things to consider if you’re considering building your website with Wix (hint….please don’t do it).

Understanding And Using Google Analytics To Grow Your Business -by Vicki Jakes, Website Optimisation Consultant

  • A step-by-step guide to installing Google Analytics on your website.
  • Understanding and interpreting the data captured about your website.
  • Using the data to build better understand your audience, so you can pitch and sell to more people.
L

FOUR COMPREHENSIVE GUIDES

GDPR For Social Media Managers by Digital Marketer, Allison Christie

  • What is GDPR and what does it mean for your business?
  • 4 essential terms you need to understand: Personal, Sensitive Data, Data Controllers, Data Processors.
  • Impact of GDPR on insurance and contracts.
  • The 6 legal bases for processing personal data.
  • How to track and secure the data within your business.
  • How to correctly handle and store personal data.
  • How to manage personal data when you end a client relationship.
  • Impact of GDPR on your Privacy Policy and Cookie Policy.
  • The legal rights individuals have regarding the information you hold about them and how to respond to requests.
  • How to deal with data breaches.

Effective Time Management

by brand strategist and expert un-muddler, Amanda Appiagyei.

Writing Your Freelance Website

by copywriter and content creator, Sophie Livingstone.

12 PR tips to grow your social media management business.

 by PR expert and founder of Boss Your PR, Fiona Minett.

transform your confidence

Just like 800+ other freelance social pros

Emma Michael 

Social Media Consultant

During a global pandemic, I’ve been able to resign from my 9-5!

I've only been working as a Social Media Manager for a few months. And after investing in training to get myself qualified, I became a bit overwhelmed as to where to start.

Fortunately, I discovered the Toolkit, and as soon as I read about the client onboarding templates, I knew that it would cause me less stress, keep me organised and ultimately help me win more clients.

In reality, it took me from feeling lost and overwhelmed to confident & fully booked. 

So much so that during a global pandemic, I’ve been able to resign from my 9-5 and go full time with my own business as it has helped me so much.

Plus It’s a business tool and therefore a business expense, which comes off my profit and brings my tax bill down.

I really have found it life-changing and will be forever grateful

Let's recap what is included in The Social Media Managers Toolkit

18 Templates

In 6 different designs, all fully customisable to your brand style 

4 Video Courses

Delivered by us and our guest experts.

3 Trello Boards

Including a sneaky system that gets your clients to do their own on-boarding!

16 Downloads

Including workbooks, checklists, guides and our popular time-blocking worksheet.

Get access to The Social Media Managers Toolkit Today

3 monthly payments of £199 / 6 monthly payments of £99.50

or save £98 with 1 Payment of £499

Includes these bonuses

BONUS #1 

8-Day Implementation Plan

Make progress even faster by following our step by step plan and get your systems and processes in place in just eight days.

BONUS #2 

Searchable videos!

How frustrating is it when you know you've heard something in a course and want to find it again but just can't remember which specific video it was in? We've solved that! ALL our videos are searchable by keywords!

BONUS #3

The Toolkit Index

This document lists every single asset included in The Social Media Managers Toolkit so you will be able to find exactly what you need in a hurry. Whether it's a template, checklist, audio lesson, PDF or anything in between! We've even included a key so you can see what format each asset is in.

BONUS #4 

Perks & Offers

We've included discounts, offers and trials on some of the best tools out there for social media pros. 

BONUS #5 

the social pro tool library

There's so many apps and tools out there, it's hard to know which ones you really need as a social media manager.

So we're giving you our Trello board which outlines all our favourite tools for everything from scheduling to video creating and everything in between.

 

important

OK… if you're like some people reading this, you may be thinking ‘I know I need the Toolkit but I can't afford it'

The fact that you are still on this page means you KNOW this toolkit can help you get to the next level.

If you'd found something else that would help you get there, you wouldn't be here at all.

So here's the truth… the question isn't really whether you can afford it.

The question is are you going to keep putting off taking your business to the next level?

If the answer is no and you are ready to make progress in your business then let's reframe the question and instead ask:

What can I do to MAKE this happen?

 

The fact that you are still on this page means you KNOW this toolkit can help you get to the next level.

If you'd found something else that would help you get there means you wouldn't be here at all.

So here's the truth… the question isn't really whether you can afford it.

The question is are you going to keep putting off taking your business to the next level?

If the answer is no and you are ready to make progress in your business then let's reframe the question and instead ask:

What can I do to MAKE this happen?

 

3 ways you could immediately recoup your investment

The £100 Audit Template can be used as a stand-alone service and you can charge £100+ per platform each time you use it. Audit 4 platforms for one client, or 1 platform for four clients and you could easily recoup your investment.
A Strategy is one of the most valuable things a business can invest in when it comes to social media marketing and we've given you everything you need to create a strategy for a business to implement themselves, or with your help.

You can charge £500+ for completing a strategy with our framework, more if you are going to take on the management and implement it for the business.

Win a new client using our proven Proposal TemplateLaura Davis has won every single client she has ever sent this template to!

WIN MORE CLIENTS

Sophie Sherief

Founder

DIVA Media Ltd

I’ve sent 15 proposals so far using the proposal template & I have had them all book to work with me! So it has a 100% return rate for me!

It pushed me into the next zone of my business and forced me to level up when I was coasting along. My favourite part is the templates – they are so helpful and they have made my branding and presentation to my clients more streamlined and professional.

It’s a big investment – but one I now couldn’t do without.

Your most popular questions… answered:

Have a pressing question you need answered before you invest in The Social Media Managers Toolkit?

 

Below is a list of the most common questions we are asked. But if for some strange reason you don't see your question please reach out to our support team at [email protected] so we can help you out.

Have a pressing question you need answered before you invest in The Social Media Managers Toolkit?

 

Below is a list of the most common questions we are asked. But if for some strange reason you don't see your question please reach out to our support team at [email protected] so we can help you out.

I'm brand new - is this for me?

YES! This toolkit will turbo-charge the start of your social media management business, giving you the resources and confidence to attract and win clients that will pay you what you deserve.

I’ve been running my business for a while - is this right for me?

Do you ever worry your customer-facing documents aren’t impressive or professional enough? Do you wonder how to set or raise your prices? Do you fret over potential client relationship problems? Would you like to have more clients? Charge more? Offer a wider range of services? Yes? Then yes, the Toolkit is for you.

“One of the best business investments I have made. I’ve been running my own business for the past 10 months and with over 20+ years experience in marketing, I didn’t really think I needed a toolkit. However, I was curious about the hype and decided to go ahead and purchase… I can honestly say I have been more proactive for my business in the last week since buying it than I have been in the last 10 months. It’s definitely up there as one of the best business investments I have made.”

Caroline Doyle, Social Media Manager

 

Does this toolkit contain everything I need to get started?

Yes… We’ve given you various templates including a client proposal, strategy, invoice and video and audio lessons to help you along the way.

How will the templates fit in with my business branding?

The templates are all built using Canva and are fully customisable so you can ensure they stay within your brand style. We’ve even included a short training video to help you to customise them. You can use Canva's free plan or upgrade to Pro for more options. 

What if I don't have any clients yet?

We’ve got you covered. We've included tons of advice and ideas on how to get your first clients. 

What if I already have clients?

This toolkit gives you what you need to make your run smoother so you can enjoy running it and grow it further.

Do I have access to everything straight away?

Yes! You have access immediately and can get stuck in as soon as you are ready. But you'll also get lifetime access so you can come back and access the resources at any time.

Will this teach me how to be a social media manager?

No. This is a toolkit to help you to build your business once you have the skills needed to run social media for your clients.

This toolkit does not teach any aspect of social media marketing including any platform information or information about organic or paid ad campaigns etc. 

Who is this toolkit designed for?

Anyone who provides social media management services for their clients.

I'm not based in the UK, is this still useful for me?

Yes. The Social Media Managers Toolkit is relevant for all social media pros regardless of where you live.

The finance and accounts bonus is based on UK tax regulations although the general advice will still be relevant. The GDPR bonus information is based on European regulations and may not apply if you are not based in, or working with clients in Europe.

How can I be sure the toolkit gives me what I need?

We want to make sure you get what you need so feel free to drop us an email to ask any questions before you buy – [email protected]. Please note that we are unable to offer refunds on this product as per our terms of service.

IS there any support available if I have questions or get stuck?

We've got your back! You have 2 key places you can get additional support to help you to move forwards in your business.

#1 Our buzzing Facebook community is packed with supportive freelance social media managers. This isn't your typical Facebook group where questions go unanswered as the community is always there to help and we pop in from time to time too.

#2 Our membership, The Inner Hub offers more direct support from us as well as more training and resources to help you grow your business. The membership opens to new members a few time a year. your investment in The Social Media Managers Toolkit will automatically add you to our waiting list so that the next time we open the doors, you'll have an opportunity to join us if you wish.

how Is the content delivered?

The Social Media Managers Toolkit is hosted on a password-protected membership site, you'll receive an email with your login details shortly after you confirm your payment

All videos have optional captions for accessibility. We have different speed options should you wish to speed up or slow down the lessons. We have also included downloadable audio lessons and transcripts to make sure you can access the content in whichever format you prefer. 

Get access to The Social Media Managers Toolkit Today

1 Payment of £499