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More clients, more income, more organized, more professional, less stress – sound good?
Mind if we squeeze in here?
It’s a bit crowded in this social media manager market, isn’t it?
How’s anyone supposed to stand out? How do you find paying clients (who are also a joy to work with) and keep them onboard?
We’re Laura and Laura .
- How do I get more clients?
- How do I price my services?
- How do I look professional when pitching for, and working with clients?
- How do I manage my client relationships?
So we decided to make your life as a social media manager a little easier by providing you with the things you need to attract bigger, and better paying clients to provide you with a reliable and consistent income.
You’ll be learning from our first hand industry experience as we’ve designed the social media manager's toolkit to help you navigate around the holes we fell straight into!
#1.
How Do I Make A Powerful First Impression With Professional-Looking Communications?
So how do you make your communications deliver a stunning first impression?
What’s that? Don’t have a suite of templates?
Confidently give a professional first impression with these tried and trusted Client Onboarding templates.
- Editable Proposal Template – Add your own information, photos, invoice terms, onboarding process and testimonials. Change the colours and fonts to match your brand.
- New Client Checklist – 6 things your client needs to have in place for you to be able to do your job. And 2 questions you need to ask them before you get started.
- New Client Kick-off Questionnaire – Just copy and paste these questions into Google Forms or Typeform, and you’re ready to send out a professional information-gathering questionnaire to your new client.
- Invoice template – so you can quickly create professional looking invoices.
- Client Management Trello Board – we set up the board so you can copy the system we use to manage our social media clients.
- Competitions T&Cs Template – Adapt these T&Cs if your client asks you to run a competition on social media for them.
- Results Reporting Template – Use to report progress on all channels for your retainer clients.
Sam Kirk
Social Media Manager
#2.
How Do I Get More Clients & What Do I Sell Them?
Inside the Selling Your Services module you’ll find:
- 7 income-generating ideas for your business – Try one, try them all, pick and choose the ideas that sound good for you.
- Quick-fire guide to finding new clients – Works whether you’re just getting your business started, or you’re ready to add a new client to your existing business.
- The 4 essentials you MUST have in place BEFORE you start taking on clients (plus 5 things that’ll make your life easier)
- 8 ideas for content for your OWN social media platforms – because it’s so much harder to market your own business than someone else’s.
- Step-by-step guide to optimize your Facebook profile to attract and convert new clients.
- Everything you need to sell and host a Power Hour so you can quickly generate £99+ for 60-minutes work.
- Everything you need to complete a social media audit – sell as as stand alone service or use to pitch your SMM services to potential clients – incl. report template to send client.
- Increase Your Income By Hosting Workshops – Including how to make it a sell-out success, how to host it, and a customizable presentation template.
… the social media manager's toolkit was exactly what I needed to get a new fresh view and kickstart. Especially the section about what we should be charging, made me realise that I have massively undercharged. So today I let a client go, that was paying too little and it feels great. If you get paid little they don't value the work you put in and what it takes. Thank you, Laura Moore and Laura Davis this was exactly what I needed. I am excited for what is to come! #icandoit.
Hete Harvey
Social Media Manager
#3.
How Do I Handle Client Relationships?
The Client Relationship module includes:
- 7 stressful problems every social media manager faces at some point – training video to help you troubleshoot these common problems.
- How to deal with push-backs on pricing (and how to avoid that happening in the first place).
- How to handle rejection of your proposal.
- How to give yourself a pay rise.
- The right way to deal with complaints – no need to live in fear of this happening because now you’ll know how to handle them professionally and successfully.
- How to handle clients who provide no content for you to work with.
- Dealing with demanding clients – including tackling scope creep, and 24/7 attention requests.
- Late payment – how to avoid it, and how to deal with it when/if it happens.
This kit has EVERYTHING a social media manager needs to hit the ground running. It is not just templates, but advice, ideas and training content from various industry experts (who have been there and done that) that give it that edge against anything else out there. All I can say is, this has everything you need – buy it!
Caroline Doyle
CDF Marketing Consultancy
#4.
How Do I Set My Prices?
The Pricing & Increasing Your Income Module includes:
- Essential steps to setting your pricing so you’re actually charging what you’re worth (not just plucking a number out of thin air, then arguing with yourself as you slowly whittle it down to a much smaller number).
- How much you should actually charge for: local business with local clients; businesses with national/international clients; and agencies + setting day rates.
- How to get to your first £1k month (and then reach £2k per month).
- How to add affiliate income to your business.
I'm bloody lovin' the toolkit, it's amazing!! I haven't even finished looking through it yet but the pricing bit alone is the kind of honest and straightforward advice I've been looking for, for the last year!
Sam Mason
Social Media Manager
Want us to let you know when The Social Media Managers Toolkit is available again?
Number of victims of cyber bullying we've helped get 1:1 support.
social media managers using The Toolkit.
%
of Toolkit owners surveyed would recommend it to a friend.
Bonus
Running And Growing Your Online Business
In this BONUS module we cover all the other grown-up stuff involved in running a business.
All the numbers .
Getting A Grip On Finance and Accounting – with Laura Moss, professional accountant from Smart Online Accountants.
- 4 essential steps when getting your business started to get your finance records on-track.
- Business expenses – how to pay less tax by tracking these allowable business expenses.
- Should you be a limited company – how to know when the time is right?
Plus – Financial Recording Template – Track you income and expenses month-by-month with this spreadsheet created by a professional accountant (Laura D’s husband).
Your online home .
Beginner’s Guide To Getting Your Own Website (whether your choose to outsource or DIY) – with Joe Purnell, from 1935 Design.
- Essential steps to getting your own website – including choosing DIY vs Designer.
- Setting up the basics – including domain name, web hosting and email, and deciding if you need an SSL certificate or not.
- Installing WordPress, logging in, and the first changes you need to make before you start building.
- Installing the Divi theme so you can use drag & drop functions to build your website.
- Installing a pre-made page layout and customizing it.
- Building your first web page from scratch (not using a pre-made layout).
- Sizing images correctly and the impact this has on your website’s performance.
Plus – Things to consider if you’re considering building your website with Wix (hint….please don’t do it).
Writing Your Freelance Website – with copywriter and content creator, Sophie Livingstone.
Understanding And Using Google Analytics To Grow Your Business with Vicki Jakes, Online Marketing and Website Optimisation Consultant
- Step-by-step guide to installing Google Analytics on your website.
- Understanding and interpreting the data captured about your website.
- Using the data to build better understand your audience, so you can pitch and sell to more people.
Managing your mindset and productivity .
9 productivity tips every SMM should know (especially if you work from home).
Amazing Apps – Unlock this tech power – 30+ apps and tools to help you manage your business, create your content, and master your mindset.
Effective Time Management – with brand strategist and expert un-muddler, Amanda Appiagyei.
Level up .
8 resources to help you level up in your business.
12 Podcasts we tune into for hands-free learning (listen while you commute, cook, fold laundry)
Managing Agency Processes – How to manage the 6 key processes needed to grow your social media agency – with Andy Lambert, from ContentCal.
The complete guide to hiring your first virtual assistant – with Claire Grace, founder of The Assistant Quarters:
- How to hire the right person for your business.
- Getting started with your new working relationship.
- How to release the reins and delegate effectively.
- How to handle it when things aren’t working out.
12 PR Tips To Grow Your SMM Business – with PR expert and founder of Boss Your PR, Fiona Minett.
GDPR for social media managers .
With experienced Digital Manager, Allison Christie
- What is GDPR and what does it mean for your business?
- 4 essential terms you need to understand: Personal, Sensitive Data, Data Controllers, Data Processors.
- Impact of GDPR on insurance and contracts.
- The 6 legal bases for processing personal data.
- How to track and secure the data within your business.
- How to correctly handle and store personal data.
- How to manage personal data when you end a client relationship.
- Impact of GDPR on your Privacy Policy and Cookie Policy.
- The legal rights individuals have regarding information you hold about them and how to respond to requests.
- How to deal with data breaches.
I wish it had been available when I was starting out, it would have freed up so much time. This incredible toolkit contains everything you need to get your business off the ground and offers unparalleled value for money. I wish it had been available when I was starting out, it would have freed up so much time and allowed me to hit the ground running. Thanks to Laura and Laura you can be assured that you are getting the best advice and support in the biz.
Kirstin Chaplin
Social Media Manager
Want us to let you know when The Social Media Managers Toolkit is available again?
FAQs
I’m brand new - is this for me?
YES! This toolkit will turbo-charge the start of your social media management business, giving you the resources and confidence to find, and win clients that will pay you what you deserve.
I’ve been running my business for a while - is this for me?
“
One of the best business investments I have made. I’ve been running my own business for the past 10 months and with over 20+ years experience in marketing, I didn’t really think I needed a toolkit. However, I was curious about the hype and decided to go ahead and purchase… I can honestly say I have been more proactive for my business in the last week since buying it than I have been in the last 10 months. It’s definitely up there as one of the best business investments I have made.
”
Caroline Doyle
Social Media Manager
Does this pack contain everything I need to get started?
How do the templates fit in with my business branding?
What if I don't have any clients yet?
What if I already have clients?
Are there any additional costs?
The toolkit costs £358 including VAT where applicable. Any existing materials which are updated in future will not be charged. We may from time to time include additional resources as well, some may be free and others could be chargeable but will always be optional. We aim to include additional perks to toolkit owners in the future so keep an eye out for those.
Do I have access to everything straight away?
Will this teach me how to be a social media manager?
Who is this toolkit designed for?
I'm not based in the UK, is this still useful for me?
Yes. The Social Media Managers Toolkit is relevant for all social media pros regardless of where you live.
The finance and accounts bonus is based on UK tax regulations although the general advice will still be relevant. The GDPR bonus information is based on European regulations and may not apply if you are not based in, or working with clients in Europe.