}

Marketing

2022/23 Instagram Image Sizes [Cheatsheet]

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The most up-to-date image size specifications for Instagram. If we had a dollar every time Instagram changed the sizes for images or videos, we would be buying an island with no wifi and sipping a cocktail in the sun right now!

Instagram image sizes for 2022

  1. Instagram Post Sizes (feed images)
  2. Instagram Carousel Image Sizes
  3. Instagram Reels Sizes
  4. Instagram Story Image Sizes
  5. Instagram Story Video Length
  6. Instagram Ad Sizes

Instagram post sizes have been all over the place this year; with so many changes, it's been hard to keep up! But when you are trying to get the best results and win clients using Instagram, you'll want to make sure your content is the right size for Instagram.

These are the most accurate Instagram image dimensions as of November 2022.

Infographic showing the same information about Instagram image sizes as displayed in this article.

Instagram post sizes (feed images):

  • Portrait: 1080 x 1350 pixels
  • Square: 1080 x 1080 pixels
  • Landscape: 1080 x 566 pixels
  • Portrait: 1080 x 1350 pixels
  • Square: 1080 x 1080 pixels
  • Landscape: 1080 x 566 pixels

Recommended image size for feed posts and carousels:

Take up maximum real estate in the newsfeed with images, graphics or carousels sized to portrait 1080 x 1350 pixels. Keep the main focus in the central square to ensure your profile grid looks good.

Instagram Reels sizes:

  • Full screen 1080 x 1920 pixels (Aspect ratio 9:16.)
  • Cover photo: 1080 x 1920 pixels
  • Reels are cropped to a 1:1 image in your profile feed, so keep the main focus in the central square to ensure your profile grid looks good.
  • Reels are cropped to 4:5 in the newsfeed, so ensure the main focus of the video, including any added text, is in that area using Instagram's video builder guide lines.

Resources – try these brilliant Reels templates. affiliate

Instagram Stories images:

  • Full screen – 1080 x 1920 pixels (Aspect ratio 9:16.)

Instagram Stories video length:

  • Story videos can be up to 60 seconds per story.
  • You can upload up to 100 stories per day.
  • For Instagram Newfeed: Meta recommends square (1:1) images and vertical (4:5) videos.
  • For Instagram Reels: Meta recommends full-screen vertical (9:16) videos of 30 seconds or less, including sound. Meta recommends leaving roughly 14% (250 pixels) of the top and bottom of the image free from text and logos to prevent them from being covered by the in-app design.
  • Instagram in-stream videos: Meta recommends full-screen vertical (9:16) videos of 15 seconds or less.

Is the link in your Instagram bio working as hard as it could be for you? Read this article to find out how to create the perfect Instagram link in bio page.

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