You want to learn how to use Meta (Facebook) ads to promote your own business and offer as a service to your social media clients, but there are so many great courses out there these days that it's almost impossible to know which one is right for you.
So how can social media managers choose the best Meta (Facebook) ads programme?
Choosing a course provider is a very personal choice. And while some of your decision will be budget based, there will be other key considerations to think about before investing in the next level of learning.
So here is our guide to choosing a Meta (Facebook) ads training course – although this applies to any course you might be looking for.
5 things to consider when looking for Meta (Facebook) Ads training
#1 – Do you even need to take a Meta (Facebook) ads course?
If you want to manage Meta (Facebook) ads for a client then the simple answer to this is probably a simple yes, you need paid media training.
If you are offering Meta (Facebook) ads as a service then you should ensure you understand how to get a good ROI for them. It’s not as simple as hitting the boost button and hoping for the best!
#2 – Do you like the host of the Meta (Facebook) Ads training?
It might sound silly but it’s crucial to find a tutor that you not only like but can also relate to. If you invest money in someone you can’t relate to or don’t like to listen to you’ll quickly tune out.
But you also need to consider whether they truly are an expert in Meta (Facebook) ads and are still managing ad campaigns now. This is crucial because things change with regard to Meta (Facebook) ads on an almost daily basis. And any trainer who doesn’t still manage client accounts won’t have their finger on the pulse and could be giving you out-of-date information.
We retired our Meta (Facebook) Ads programme, Ads Manager Academy®, for this reason.
Don’t be afraid to ask questions and ensure they are not just training Meta (Facebook) ads and do actually manage them on a daily basis themselves too.
On that note, it would be wise to check that they are actually getting results for their clients as well as their students so you know they know more than just the theory of managing ads.
#3 – How long does it take to learn Meta (Facebook) Ads?
Because Meta (Facebook) ads change all the time, you’ll probably never be done learning! But when choosing a course we'd encourage you to consider how long you can commit to a programme before investing in one.
Be realistic here. Over committing yourself is a sure-fire way to push your learning down your list of priorities and once you fall behind it's tricky to catch up.
For some people, a 12-week course is a frustrating experience as it’s a long time to commit to, particularly if the content is only dripped out on a weekly basis.
But for others, 12 weeks might seem more manageable.
We’d advise you to consider not only the number of hours you need to commit to learning the theory of Meta (Facebook) ads but also the length of the course and how long it takes to get enough information to be able to implement what you’ve learnt.
#4 – What is the best way to learn Meta (Facebook) ads?
This will come down to personal preference and you might want to consider a few things with regard to the format of the training.
Do you prefer to learn in a group environment or 1:1 basis?
Do you want to learn at your own pace or would you be happy to wait until there is a group programme you can join?
If you need support and a community to learn best then a live Meta (Meta (Facebook)) ads course might work better for you than an off-the-shelf evergreen course.
#5 – How much can you invest in a Meta (Facebook) ads course?
Ongoing training and development is a great business investment and we would recommend all freelancers look at ways to enhance their knowledge.
But when it comes to training courses, more expensive does NOT mean better training.
If the only way you can enrol in a course is by getting yourself into debt then you are just adding unnecessary stress to your learning experience and we would highly recommend you do not do that.
As a side note, anyone telling you to put the cost of a course on a credit card should be avoided at all costs – this is not uncommon in the Meta (Facebook) ads training sector.
Which Meta (Facebook) ads training course is the best for you?
Now you’ve considered the key factors in selecting a Meta (Facebook) ads course it’s time to uncover the best Meta (Facebook) ads course for you.
Meta (Facebook) ads courses for complete beginners
If you want to use Meta (Facebook) ads for your own business, or as an additional service for your social media clients then a short course is likely to be the way to go.
You might not want to invest too much time in case you find it's actually something you don't need or don't enjoy and there is some great free training available from Meta (Facebook) itself.
Meta (Facebook) Ads Training for beginners
The Meta (Facebook) Ads Blueprint is a free self-paced Meta (Facebook) ads programme and provides step-by-step tutorials to help you build your digital marketing knowledge.
If you have a basic understanding of boosting posts or are already creating simple ads and want to enhance your knowledge and get eyes on your campaigns then you may benefit from a power hour with an experienced Meta (Facebook) ads manager.
Check out our Meet The Social Pro directory to hire a Meta (Facebook) Ads manager
Invest in formal Meta (Facebook) ads training
These are the very best courses, programmes and memberships on the market delivered by the very best Meta (Facebook) Ads managers around the world.
Some of these are affiliate links which means we might get a small commission but you will never pay more. All these programmes have either been tested by us personally or recommended by our community.