Do you believe the myth that people just don’t read social media captions any more, and it’s all about the visuals? We’re firm believers that people DO still read captions, they just read them differently now than how they used to!
The main reason people will carry on to read the caption is if it has hooked them in (that’s where the term “hook” comes from… if you couldn’t tell!) and if it’s formatted in a way that makes it easy to read and skim through. In today’s world of opening your phone to scroll almost without noticing, so many people are reading things in small blocks of time which means a lot of copy is too long or doesn’t get to the point quick enough. They’re also completely primed to be distracted by something else, so you really have to grab their attention instantly!
If you’re feeling like you’d love to improve the copy you write for your own business and for your client’s business, in today’s episode we’re really diving into what the common pitfalls are when writing copy and how you can hugely improve on your caption-writing abilities!
In this episode, we’re chatting about:
- Why people have changed the way they read captions over the years
- What the word “copy” actually means
- Getting your hooks right so they can hook people in (does what it says on the tin!)
- Why your copy’s formatting is going to make or break it
Jump straight to it…
[00:31] Yes, people do read captions on your social media posts!
[01:48] Distraction points within social media apps
[03:27] What do we mean by ‘copy’?
[03:53] Nail that hook!
[11:05] Copy length – how long is too long?
[14:52] How to format your copy
[19:04] Why every piece of copy needs a CTA
[22:34] The Ultimate Guide to Remixing Your Content
