Ever wonder why it always feels so much easier to work out how to improve a client’s account than your own one? When you’re so close to your own business, it can be really difficult to look at everything going on with your account and work out what you should be changing in order to hit your goals. That’s why we’ve recorded this episode telling you exactly what we’d be looking at if we came and audited your Instagram account!
Even if you are the greatest Instagrammer in the whole world, you should often take a step back and get someone else to have a look at your own content. You’ll move at a different pace to your audience, so you’ll find that when both you and your audience are beginners or you’re just slightly in front of them, it’s so much easier to know what they would want to see from you. However, as you start to learn more and more on your social media journey, you’ll find you’re approaching expert level and can’t relate to the beginners so much or remember what you would have wanted to see back then!
There’s 6 different things we’d look at if we came to do an audit on your account, so make sure you listen to the episode to find out what they all are and what we’re looking at when we go snooping on Instagram accounts!
In this episode, we’re chatting about:
- Why it’s almost always easier to audit someone else’s account than your own
- The 6 main things we’ll review and the main mistakes you might be making with them
- Ideas for how you can build your account and content out properly
- The reason that audits make such a great service
Jump straight to it…
[00:20] Why you need to take a step back
[04:12] Instagram – remember the simpler days?!
[07:55] What’s your objective?
[12:06] Who’s your ideal client?
[15:07] Using effective CTAs and hooks
[17:43] Making your copy engaging
[19:58] Aesthetics are still important too!
[23:17] Bio reviews
[25:26] Why this makes a great service
