February 20, 2024

If you’re already in our free Facebook Group, The Social Media Managers Hub (and if you’re not, it’s linked down below!), you might have noticed that we’ve never once used that horrible @everyone tag that honestly just pisses people off when they get a notification that isn’t even relevant to them. It’s led a lot of group admins to believe that a lack of engagement is because people aren’t seeing their posts, when in reality, it’s actually often caused by either a lack of a good group of people who want to engage with each other, or a lack of interesting posts to engage on.

We’ve run multiple successful Facebook Groups over the years and always come back to Facebook as a great platform to host a community. For that reason, we’re often being asked if we think social media managers should create their own groups – that’s part of the focus of today’s episode, but we do think that if you decide to make a group, it can be such a great tool for lead generation and building your network. Growing a Facebook Group can be really difficult though, so in this episode we’ll also be going into all the non-sleazy techniques of how to get your group out there, without an @everyone tag in sight. Join us if creating a community is on your list of things to do in 2024!

In this episode, we’re chatting about:

  • Why Facebook Groups have been so important to the running of our business over the years
  • The reason that admins get hooked into using the @everyone tag and why it just frustrates the users!
  • Whether you should create your own Facebook Group
  • Top tips and techniques for increasing your group engagement organically

Jump straight to it…

[00:50] Our love for Facebook Groups

[04:04] Why people end up using the @everyone tag

[08:19] Should social media managers create their own Facebook Groups?

[15:41] Creating boundaries in your Facebook Group

[20:28] Techniques for growing your group

[25:42] Increasing engagement without the @everyone tag

Read the Transcript

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Last Updated on May 27, 2026 by Carrie Miles