September 3, 2024

You’ll most often find that clients come to you because they want to hand over their existing social media accounts to an expert – but have you thought about what you would do if you ended up working with a client who was starting a new social media account from scratch?

Whether you’re starting your own new account or getting things up and running for a client, it’s understandable that you’d want to get things off the ground as quickly as possible and maximise the time you’re putting into creating a brand new audience. To prevent the confusion and overwhelm, we’re sharing a few things that we would do to grow a new social media account in today’s episode!

In this episode, we’re chatting about:

  • How to think about what you want someone to see when they land on a new account
  • Visibility tactics to grow the account fast
  • How we feel about running ads on a brand new account
  • Why we think proactive engagement is king (and yes, we’re sorry about that!)

Jump straight to it…

[00:56] What will happen when someone finds the account?

[04:38] Think about how to increase visibility

[07:12] Creating shareable content

[09:46] Kickstart the account with ads

[11:49] Should you do a giveaway?

[13:44] Proactive engagement (sorry!)

[18:05] Setting up UTMs, pixels and tracking data

Read the Transcript

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Last Updated on June 2, 2026 by Carrie Miles