Threads launched last summer as Meta’s rival to Twitter and now that we’re almost a year into using the platform, we thought it was time to do an update episode on what our Threads usage looks like today and whether we’ve managed to strategically integrate Threads into our marketing (spoiler alert: we haven’t).
If you missed it, you can catch our original episode here, but the general vibe was that we were excited to see what Threads had in store for us, and we loved that it was a very “live” platform with no scheduled content. Thankfully, that’s still the case, though we are fearful that scheduling features might be coming soon! Because of this, it’s much harder as a social media manager currently to know whether you could or even should offer Threads as a service to your clients. Brand voice is huge on Threads, as is much more personal content, so it can definitely be a tricky thing to navigate.
In this episode, we’re diving into how we’ve been using Threads over the last year and whether we can see a place for it in your arsenal of services as a social media manager!
In this episode, we’re chatting about:
- How we like to use Threads now that all the hype has settled down
- Which businesses are doing really well on Threads
- Why we’re dreading a “scheduled content” update
- The reason we don’t recommend charging your client to post on Threads for them
- A service you could potentially offer your clients around Threads
Jump straight to it…
[00:59] Do we still use Threads?
[06:50] How businesses are using Threads
[11:46] Our opinion on scheduling content in Threads
[14:37] Threads content types & performance
[16:37] Twitter Chats vs Threads Chats
[21:34] Should social media managers offer Threads as a service?
