Getting visible is one of the most important things as a business owner. If no one can see what you have for sale, how is anyone supposed to buy it?! It’s so easy right now to blame a lack of visibility on “the algorithm”, but there are actually so many ways of getting visible (for both your own business and your clients’) that you definitely should try out at least a few other methods to see what works for you and what you enjoy doing.
It’s also really important for social media managers to charge their clients appropriately – and not just because you want to make more money. If you’re charging at a high enough price point and with the correct package, this gives you the flexibility to actually implement some of these visibility methods properly and without worrying that you aren’t being compensated for the additional work that will go into it!
We’re diving into the nine methods in today’s episode, so if you’re feeling a bit stagnant and invisible, be sure to try out some new techniques soon!
In this episode, we’re chatting about:
- The nine different things you can use to grow your visibility
- Examples for each of them and why you might want to try out some new techniques
- Why it’s so important for social media managers to charge correctly so that they can implement these techniques for their clients
Jump straight to it…
[01:08] Discovering how to create shareable content
[06:19] Trending content like Met Gala posts
[10:38] What features do the platforms want you to use?
[12:19] Be controversial (if you can handle it!)
[15:36] Collaborating with others
[17:29] Working with influencers with the right audience
[19:43] User-generated content
[21:44] Implementing ads and boosted posts (and when they actually work!)
[25:09] Proactive engagement (not reactive engagement)
[30:25] Why you need to charge appropriately as a social media manager
[35:14] Recap of the nine tips to increase your visibility on social media
