It’s easy to hear about the “fear of rejection” and think “that doesn’t apply to me!” – but, you might find it’s showing up in your business without you even realising you’re suffering from it.
In this episode, we’re covering the three ways that your fear of being rejected by clients is showing up in your marketing and actually having the opposite effect of turning people away. And yes, we will be diving into niching, and no, your ideal client can’t be “small businesses”, unless you want a pool of 5.5 million potential clients (you don’t, we promise).
Most importantly of all, we’re talking about our one true love, Chris Hemsworth, why we’ve named our new “Hemsworth Effect” after him and how this effect is going to help you market your business better. We’ve got a lesson on it in the all-new Social Media Managers’ Toolkit, so we’re also filling you in on what we’ve updated and why you’ll want to join before 10pm on 27th January!
In this episode, we’re chatting about:
- The ways your fear of rejection might be subconsciously manifesting in your business
- How to tackle your generic marketing
- Why we never advise you to use packaged pricing
- What The Hemsworth Effect is and why you need to use it!
Jump straight to it…
[01:41] How a fear of rejection can show up
[05:38] Tackling generic marketing
[11:06] Getting rid of packaged pricing
[16:17] Stop discounting and use the Hemsworth Effect instead!
[20:45] The new Social Media Managers’ Toolkit
