We’ve all had those emails from people following up with us saying “just bumping this up!” or “just circling back!” – ew, gross. The thought of doing that to our potential clients makes us feel a little bit sick! No need to fear though – we’ve got seven great tips to help you stay front of mind when it comes to those clients who really want to hire you, but just aren’t quite ready yet.
The good news is none of these seven ways are particularly complicated, but we do, however, ask that you stay organised and actually make notes of what you talked about and when you’re going to follow up with them again. The other good news is that following up with them could involve talking about gin, or sharing a discount code for a shop – yes, really! You’ll just need to listen to today’s episode to find out exactly what we’re talking about.
In this episode, we’re chatting about:
- Why it’s so important to keep your leads warm and not just chase after new ones
- Our favourite ways to engage with potential clients
- How you can use tech like email automations and retargeting ads to do some of the work for you
- Why you’ll need to track your leads and stay organised to make these techniques a success
Jump straight to it…
[00:20] The fear of following up
[02:06] Chatting & building relationships in the DMs
[06:49] Engage with their content
[09:00] Creating targeted content
[10:43] Giving recommendations
[12:46] Email automations
[16:06] Retargeting ads
[18:40] Selling them something else
[23:14] Keeping organised
This Episode’s Links & Further Reading:
- Download Our Ultimate Guide to Remixing Your Content
- Get the Social Media Managers’ Toolkit!
- Laura’s £27 Guide on “How to Be a Fluffer”
