Picture this: you’ve seen the perfect product on Instagram that you want to buy, but it’s time for the school run. “I’ll buy that later”, you think. But later comes, and as you go to Google the product, you think… “what was that company’s name again?!” And that’s if you even remember you wanted to buy the product at all – we’re all busy these days. Thankfully, a few days later it shows up again, and you buy it this time round. This is retargeting in action, and if you aren’t using retargeting ads, you’re missing out on a TONNE of moolah!
Believe it or not, 92% of people landing on a website don’t buy the first time round. This is a crazy stat, and quite depressing when you think of how much work you’ve put in to get your client’s audience to head over to their website. So, as a social media manager, you NEED to implement retargeting to get at least some of those people to come back for another look.
You don’t just want to tack this onto your normal social media management services though – this is a whole extra, additional service for an additional cost. If you don’t feel like you know where to begin with retargeting ads, that’s of course where we step in! So, if you and your clients are ready to bring in more money each month – grab your headphones now!
In this episode, we’re chatting about:
- What retargeting ads actually are
- Why you and your clients are losing tonnes of money by not retargeting your audience
- Three different types of people you should be retargeting
- The biggest mistakes that people make when trying to use retargeting ads
- How you can learn the ins and outs of retargeting ads so you can add this service to your repertoire!
Jump straight to it…
[01:01] Why retargeting is a great idea
[03:35] What is retargeting?
[06:24] Who should you be retargeting?
[09:56] Mistakes when creating retargeting ads
[15:53] A retargeting resource for you!
