If you’re guilty of thinking “I’ve got a lead magnet, job done!” then today’s episode is for you. You could be forgiven for thinking that your lead magnet can’t make you money, as it’s free (hence why it’s also known as a freebie) – but you’d be wrong! Once you set your lead magnet up into a properly functioning email marketing funnel, you’ll be surprised at how it can actually bring money into your business.
If the word funnel makes you freak out – don’t worry. It’s not that complicated, and it will certainly seem a lot more manageable after you’ve listened to the episode. We think there’s three main things you can do that will really help to improve both your lead magnet itself and the funnel it’s in, too. And, it’s a quick one, so you can be on your way to making them better (or creating them in the first place!) in no time at all.
In this episode, we’re chatting about:
- Why your delivery email is your most opened email and how you can make the most of it
- How to upsell to people without it feeling sales-y and gross
- Tweaking and optimising your email marketing funnel so that your lead magnet actually makes you money
- A quick way to create your lead magnet and funnel without stress
Jump straight to it…
[01:00] Optimising your lead magnet delivery email
[04:27] Upselling
[09:28] Your email marketing funnel
[11:39] Make it easier by joining the Inner Hub!
