If you're running one business through Hubsy and want to add a second, the good news is you don't need a second platform. The slightly less good news is that there are limitations you need to understand before you start building, and one specific area where most people get caught out.

Here's everything you need to know.

Domains: Multiple Allowed

Hubsy lets you connect multiple domains to a single account. You can build completely separate websites, landing pages, sales pages, and funnels for each business, all from the same Hubsy login.

Each business can have its own branding, navigation, colours, fonts, and content. From the outside world's perspective, they look like two completely independent brands.

This applies to:

• Websites and blogs,
• Landing pages and sales pages
• Funnels
• Sign-up and lead capture forms
• Booking and calendar pages
• Member areas and courses

Email Sending: One Primary Address

This is the bit that catches people out. While you can connect multiple domains, Hubsy is built around one primary email sending setup per account.

That means all your emails go out from one sending address. You cannot have two fully independent marketing email senders running for two different brands inside the same account. Although you can send automated emails from a second email account.

So if your first business sends from hello@businessone.com, your second business's marketing emails will also need to come from that address, OR you'll need to choose a different setup.

Your Three Setup Options

Option 1: Single Sender, Both Businesses in Hubsy

Best for: Two businesses that share an audience or have natural overlap.

You run both businesses through Hubsy and send all marketing emails from one primary address. You'll need to be clear in your email content about which business each message relates to, so subscribers aren't confused. You could do this with specific messaging and/or an image header.

This works when there's a logical bridge between your two audiences. For example, a marketing consultant who also runs networking events, or an ads manager for fitness brands who also sells supplements.

Option 2: Hybrid Setup (Hubsy + Separate Email Platform)

Best for: Two businesses with completely different audiences.

Run your main business through Hubsy and use a separate email platform for the second business. Each brand has its own sending identity, and subscribers always know exactly who they're hearing from.

You can use webhooks in workflows to add people to/from Hubsy as needed.

Option 3: Two Separate Hubsy Accounts

Best for: Two established businesses where keeping everything fully separated matters.

You pay for two Hubsy subscriptions and run each business as a completely independent account. More expensive option, but gives you full separation across email sending, contacts, workflows, and reporting.

How to Set Up Two Businesses in One Hubsy Account

If you're going with Option 1, here's the order to do things:

Step 1: Connect Both Domains

Go to your Hubsy settings and add both domains. Update the DNS records as instructed. Allow up to 24 hours for full propagation, although it's usually much faster.

Step 2: Build Your Tagging System Before You Build Anything Else

This is the most important step and the one most people skip. Open a Google Doc and write down your tagging structure for both businesses before you create a single form or workflow.

A simple structure might look like:

Business One tags: B1-Lead, B1-Customer, B1-Newsletter, B1-LeadMagnet-[Name] Business Two tags: B2-Lead, B2-Customer, B2-Newsletter, B2-LeadMagnet-[Name]

Every contact who comes into your account needs to be tagged based on which business they signed up for and how they entered. Without this, your contact list becomes a chaotic mess within weeks.

Step 3: Create Separate Pipelines

Build a separate pipeline for each business inside the CRM. This keeps your sales process, deal stages, and reporting clean for each brand.

Step 4: Build Forms Tagged to the Correct Business

When creating any sign-up form, lead magnet form, or contact form, make sure it automatically applies the correct business tag.

Step 5: Build Workflows That Filter by Tag

Every automation or workflow you build needs an entry condition that filters by the correct business tag. So your Business One welcome sequence only fires for contacts tagged “B1-Lead” and never accidentally sends to Business Two subscribers.

Step 6: Set Up Separate Calendars

If both businesses involve booking calls (discovery calls, consultations, sessions), create a separate calendar for each one with the correct branding, intake questions, and notification settings.

Step 7: Test Everything Before Driving Traffic

Sign up to your own forms using a test email address. Walk through every workflow. Confirm tags are applied correctly. Confirm the right emails fire and the wrong ones don't. Fix anything that's broken before you send a single person to a live form.

Contact Management Rules

Once you're up and running, stick to these rules religiously:

• Every contact must be tagged with their business of origin
• Every form must apply the correct tag automatically
• Every workflow must filter by tag at the entry point
• Every email broadcast must use a smart list filtered by tag
• Never send to “all contacts” without thinking about which business they belong to

If you import contacts from another platform, tag them on import. Don't promise yourself you'll do it later.

What This Looks Like in Practice

A contact signs up for Business Two's lead magnet. They get tagged “B2-Lead” automatically. They enter the Business Two welcome sequence (which only fires for “B2-Lead” contacts). They appear in the Business Two pipeline. When you send a broadcast, you select the smart list “Business Two Subscribers” so only the right people get it.

Meanwhile, Business One contacts sit in their own tagged segment, with their own workflows, pipelines, and broadcasts.

Both live in the same Hubsy account, but they never cross over.

Common Mistakes to Avoid

Skipping the tagging system and trying to retrofit it later. This always ends in pain.

Sending to “all contacts” out of laziness or by accident.

Forgetting to set the correct tag on a new form, which means leads go untracked.

Not testing workflows before going live, which leads to subscribers getting emails meant for the other business.

Trying to share lead magnets, sales pages, or funnels between businesses to save time. Build them separately. The five minutes you save now creates ten hours of confusion later.

When to Consider Splitting Into Two Accounts

Stick with one Hubsy account if your two businesses share an audience, you're early stage on one of them, or you want to keep costs low.

Consider two accounts if your two businesses have completely different audiences with zero overlap, you've got significant volume on both, you want fully independent email sender reputations, or your team structure means different people manage each business and you don't want them seeing each other's data.

Bottom Line

Running two businesses through one Hubsy account is completely doable, as long as you understand the email sending limitation and you're disciplined about tagging from day one.

Build your tagging system first, then build everything else. Test every workflow before going live. Keep your CRM clean. Do that, and Hubsy can comfortably handle both brands without you needing a second platform.

Last Updated on April 28, 2026 by Laura Moore