As anyone knows, ads are absolutely everywhere. From what used to be the days of dodging the ad break on TV by going to make a cup of tea, you now can’t even open a social media platform for a quick scroll without being bombarded with all sorts of ads. Understandably, this means that peoples’ buying habits have changed, and that can make it quite difficult when you or your clients are trying to stand out in this busy space.
However – all hope is not lost! Today, we’re going to be sharing with you our thoughts around how buyers make decisions and what you can do to ensure that people are ready to buy from you and your clients. Of course, it’s not your job as a social media manager to actually sell anything – but you do need to ensure that the audiences are in a buying state and thoroughly warmed up. This can seem tricky, but considering all parts of the buying process and different peoples’ consideration periods will go a long way to getting you feeling confident with the content you’re putting out. We’re covering it all in episode 104 of JFDI with The Two Lauras!
In this episode, we’re chatting about:
- How the rise of social media, influencers and constant ads have changed buying decisions
- What you can do to ensure that people still buy from your clients
- Ensuring you cover all parts of the buying process in your content
- The different reasons people buy and how you can tap into all of these
Jump straight to it…
[00:41] Social media’s influence on buying decisions
[10:04] How social media managers can optimise for search
[12:28] Thinking about the platforms you’re sending people to from ads
[15:25] Using your competitor’s content and comments to change how you create yours
[18:30] Consideration periods and remembering that people buy for different reasons
[22:18] Walking customers through the buying process
[25:28] A social media manager’s checklist for working with clients who sell things
