It’s so easy to think that having a few long-term management clients on retainer means you have lots of security in your business. Well, take it from us – you don’t! Anyone who ran their business during the start of COVID knows that you can quite easily lose a lot of your clients at the drop of a hat, but even putting pandemics aside, sometimes entirely by coincidence multiple clients can end their services with you leaving you panicking about how you’re going to pay your bills next month.
To combat this, over the years we’ve liked to implement something we call “The Offer Triangle”. Creating your offers to slot nicely into this method will allow you to ensure that even if a management client does end with you, you’ll be able to recoup that income in no time at all. You might also find that putting The Offer Triangle into practice might just make your business feel more fun – which is never a bad thing!
So, if you’re intrigued and wondering what on earth The Offer Triangle could be – listen to episode 106 now!
In this episode, we’re chatting about:
- Why you might run into a bit of a problem if you only have long-term management clients
- Our opinions on how you should structure your offers
- What we’ve done to implement the offer triangle in the past
- Tonnes of examples of different things you could sell to create your own offer triangle
Jump straight to it…
[01:04] The risks and downsides to only having long-term management clients
[08:32] What is the offer triangle?
[10:27] How we’ve implemented the offer triangle in the past
[16:29] What you could include in your own offer triangle
[21:34] Why you shouldn’t be waiting until you lose clients to implement the offer triangle
[25:13] Our very special calculator
