Having a good call to action can be the difference between a post flopping or getting tonnes of engagement and conversions – after all, if you don’t ask people to do something, they probably won’t do it!
However, it’s so easy to feel like you’re being spammy, annoying or sales-y when using calls to action, so we’re keen to give you plenty of ideas of how you can drive engagement and conversions with your audience in the most natural way possible.
In today’s episode, we’re diving into how you can level up your CTAs and lots of examples you can easily try out on your next post. Whichever social media platform you’re on, you’ll be ready to prompt your audience to take action in no time!
In this episode, we’re chatting about:
- Why CTAs are vital when you’re marketing on social media
- How you can use questions to get more people to engage with you
- The difference between CTAs for engagement and CTAs for conversions
- An easy way to test out how good your CTAs are
Jump straight to it…
[00:22] The importance of CTAs
[03:32] Content creation vs social media marketing
[05:31] Where to use a call to action
[08:05] Using questions
[10:11] CTA examples for engagement
[14:14] Driving conversions with CTAs
[17:11] Testing CTAs
