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How to create the perfect link-in-bio page as a social media manager.

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If you’ve ever found yourself frustrated with the limitations of Instagram or TikTok when it comes to linking out, you’re not alone. A strong ‘link in bio’ page is a must-have for every freelance social media manager who wants to turn followers into clients. And you can easily build a beautiful, customisable link in bio page inside Hubsy — no tech skills required.

Plus, because you've created it in Hubsy, your link-in-bio page lives right inside your business system, alongside your website, portfolio, CRM, and workflows, saving you time and ensuring you never miss a thing.

A link-in-bio page is a mini landing page that houses multiple links — think your services, portfolio, lead magnets, and contact info. It’s the bridge between your social content and your business offers.

When you create it in Hubsy, your link in bio lives on your own website domain, fully branded to you, not a third-party tool. You’re not renting space on someone else’s platform — you’re building your own digital home and your SEO reputation!

Your link-in-bio page helps you move people from consuming your content to becoming leads or clients. It’s how you guide your audience to the next logical step.

Hubsy’s link-in-bio templates are designed with conversion in mind — so every button, colour, and section is optimised to drive clicks and enquiries. Plus, you can edit it anytime without touching code or hiring a designer.

1. Pick a Hubsy template
Start with a pre-built Hubsy template and customise to match your website and portfolio design, keeping your brand consistent. The simple builder in Hubsy lets you customise fonts, colours, and layout in minutes.

2. Add your key links
Include links to your lead magnet, portfolio, client application form, or services. You can even embed Hubsy forms directly into your page to capture leads or client enquiries instantly and add a reviews widget to automatically display your Google reviews right there!

3. Connect your CRM and automations
Unlike Linktree or other link-in-bio tools, Hubsy is connected to your CRM. Meaning that every form submission or click can trigger an automation without any additional software (or cost). So you can start an email sequence, add a tag, or start a workflow based on your visitors' actions!

4. Track link performance
Hubsy includes built-in analytics so you can see your funnel traffic without needing to learn how to use Google analytics.

5. Share your custom Hubsy URL
When your page is ready, add your custom Hubsy link to your Instagram, TikTok, Threads, or email signature. You can update your links anytime without changing the URL so no more dead links or rebrands breaking your bio.

Here are some ideas for what to feature:

  • Your lead magnet or freebie
  • A link to your portfolio or case studies
  • A button to apply to work with you
  • A featured blog post or podcast episode
  • A testimonial or client logo section

Pro tip: Keep it simple. Focus on the top 3–5 actions you want people to take. Hubsy’s designs are built to highlight your most important links, not clutter them.

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You're missing a whole heap of features designed for freelance social media managers! From our social media scheduler to the website builder, CRM to payment processing! Hubsy does it all! Check it out and sign up to Hubsy here.

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