Our biggest hill that we’ll die on is that “social media management is not an admin job” – and every time we say that, we get a tonne of backlash about it. We really don’t think it’s that controversial though, and in today’s episode we’re explaining exactly why we hold this opinion.
When it comes to social media management, probably the main reason that people believe that it is an admin role is because it’s so accessible. Literally anyone can grab a phone, make a new Instagram account and whack up some posts. But if they haven’t got any strategy behind why they’re posting, there’s not really any point to it. It’s not easy to come up with a social media strategy – and not everyone can do it.
We’d love to hear your thoughts about this episode – drop into our DMs @thetwolauras and let us know whether you agree or disagree with us. We’re used to the backlash, so don’t be afraid to come at us!
In this episode, we’re chatting about:
- Why we’re convinced that social media management is not an admin role (or one that can be done by just anyone!)
- How you could position yourself if you have extra skills
- Some tasks that a social media manager should definitely not be doing
- What social media marketing actually involves… spoiler alert, it's not SEO!
Jump straight to it…
[00:00] The misconception
[01:55] What is social media marketing?
[04:52] The importance of strategy & specialism
[10:27] Positioning
[16:08] A social media manager is not…
[25:09] What a social media manager actually does
