You’ll most often find that clients come to you because they want to hand over their existing social media accounts to an expert – but have you thought about what you would do if you ended up working with a client who was starting a new social media account from scratch?
Whether you’re starting your own new account or getting things up and running for a client, it’s understandable that you’d want to get things off the ground as quickly as possible and maximise the time you’re putting into creating a brand new audience. To prevent the confusion and overwhelm, we’re sharing a few things that we would do to grow a new social media account in today’s episode!
In this episode, we’re chatting about:
- How to think about what you want someone to see when they land on a new account
- Visibility tactics to grow the account fast
- How we feel about running ads on a brand new account
- Why we think proactive engagement is king (and yes, we’re sorry about that!)
Jump straight to it…
[00:56] What will happen when someone finds the account?
[04:38] Think about how to increase visibility
[07:12] Creating shareable content
[09:46] Kickstart the account with ads
[11:49] Should you do a giveaway?
[13:44] Proactive engagement (sorry!)
[18:05] Setting up UTMs, pixels and tracking data
This Episode’s Links & Further Reading:
- Join the Inner Hub waiting list!
- Listen to episode 115: Grow Your Clients’ (and Your Own!) Visibility in 9 Different Ways
- Listen to episode 105: Why You Might Want to Rethink Hosting a Giveaway on Social Media
