Basically all the social media platforms now give you the ability to pin content to the top of your page – how can you choose what to pin that will make the most of this feature?
The first thing to remember is that it’s a great idea to change up what you have pinned depending on what you have going on in your business at that moment. The second thing to remember is to please, please, please, not just pin your best performing content. We need to be much more strategic than that!
Don’t really understand what it means to be strategic when it comes to pinned posts? That’s where we come in! We’re discussing the three types of content you need to be creating, and giving you an explanation of what we’ve got pinned and why.
In this episode, we’re chatting about:
- Why it’s important to think strategically when pinning your content across all platforms (not just Instagram!)
- The three types of content you need to be creating and pinning
- Why pinning your highest performing reels is probably a bad idea
- A walkthrough of what we have pinned currently and why!
Jump straight to it…
[01:07] A pinned posts overview
[01:59] Promotional content
[09:03] Positioning content
[10:21] Our current pinned Instagram posts
[15:23] Problem-solving content
[17:47] Posts that combine the content types
[20:37] Avoiding pinned posts mistakes
