If you’re already creating your content with real people in mind, you’re onto a winner. But what if it’s just not being seen by who’s meant to be seeing it? Or, worse still, anyone at all?
This is where everyone’s best friend the algorithm steps in (or algorithms plural, as there is more than one!). If the algorithm doesn’t understand your content, your ideal clients just aren’t going to see it. How, then, can you teach a computer to show your content to the audience you’ve worked so hard to niche down to?
In this episode, we’re sharing how to train the algorithm (if you’ve ever had a puppy, you’re in luck), what it’s actually looking for and how you can prevent it from getting confused!
In this episode, we’re chatting about:
- Why creating content for humans comes first – but the algorithm is a close second
- What the algorithms actually look at (and what confuses them)
- The signals you’re already sending and how to make them clearer
- Easy fixes to help the platforms understand your niche and audience
Jump straight to it…
[01:21] Why do platforms actually use algorithms
[04:09] Algorithm = puppy 🐶
[05:59] What the algorithms learn from
[17:04] Practical examples for different industries
[22:48] The algorithm and ads
[23:27] Algorithm checklist
