What comes first – your business or your website?

It’s a trick question. Because if you’re a freelance social media manager waiting until your website is “finished” before you launch your business… you’re already falling behind.

And on the flip side, if you’re saying you don’t need a website because you get clients through Instagram, referrals or you’re fully booked right now – that’s equally risky.

Do social media managers really need a website?

Yes. Every freelance social media manager needs a website. Not because it makes you look fancy – but because it makes you look real. It’s the one part of the internet you actually own and control.

Your website is where potential clients check you out after finding you on Instagram, LinkedIn or TikTok. It’s where they decide if you’re legit. And if you don’t have one? You could be missing out on brand collaborations, agency contracts, PR opportunities and high-ticket clients without even knowing they were considering you.

Why your website matters more than you think

Your website allows you to:

• Show your expertise and position yourself as a strategic social media manager
• Share your portfolio, case studies and testimonials (Hubsy even has pre-built portfolio templates for this)
• List your services and from-prices (no cookie-cutter pricing packages!)
• Add a pre-qualifying application form instead of a “book a call” free-for-all
• Host your sales pages for 1:1 services, VIP days and group offers

This is why we built Hubsy – an all-in-one platform designed specifically for freelance social media managers. It gives you a fully customisable website, portfolio templates, built-in forms, CRM and email marketing… without needing WordPress, plugins or hiring a developer.

Your website is a lead generation machine (when it’s built properly)

Would you buy from a business without a website? Probably not. So it’s unfair to expect clients to invest in you without one.

Your website should:

• Clearly explain who you help and how
• Showcase your services and starting prices
• Share results, testimonials and case studies
• Include an application or enquiry form to pre-qualify leads

In Hubsy, you can build all of this in one place. Create your website, add your portfolio, embed your enquiry form, and have new leads automatically added to your CRM with tags, pipelines, and email sequences ready to go.

No juggling WordPress, Google Forms, Mailchimp and Dubsado. Just one system.

Your sales pages live on your website (and Hubsy makes them easy)

If you follow our Offer Triangle® framework, you’ll have long-term services, 1:1 offers and group programmes. Each offer needs a sales page that explains the value, answers objections and gives people a way to pay.

You can:

• Build your sales pages and checkouts directly inside Hubsy using its built-in sales funnels and payment integrations — no external checkout tools needed

Either way, your offer HQ lives on your website. Not in your Instagram captions. Not in your DMs.

Your email list also starts with your website

Even if you’re fully booked, now is the best time to grow an email list. Algorithms change. Clients pause contracts. Your email list is the one platform you control.

To build one, you need:

• A lead magnet (get 34 ideas for yours here)
• A landing page with a form to collect email addresses

With Hubsy, your landing page, form and email sequence all live in the same place. No Zapier needed. Someone signs up → they get the download → they’re added to your email list and CRM instantly.

You can even add your lead magnet opt-in form to your Hubsy portfolio page or blog.

Your blog + evergreen content lives on your website too

Writing blogs might not skyrocket your SEO overnight, but it does something more powerful – it gives you content you can reuse everywhere.

• Post snippets to Instagram
• Turn sections into carousels or Reels
• Share tips in your email list
• Link blogs in your enquiry replies or proposals

And when someone asks “How do you grow on Instagram?” or “Can you show me results?” – you send them a link to your blog instead of rewriting your response.

Hubsy lets you add blog posts directly to your website, so no need to set up WordPress or deal with hosting.

Want extra income? Your website helps with affiliate marketing

We love affiliate marketing. It’s a great way to earn extra income by recommending tools you already use (we even offer affiliate commission on all our products).

To make affiliate marketing work, you need:

• A blog or resource page to share tools you recommend
• Affiliate links added naturally into your content

With Hubsy, you can quickly create a ‘favourites’ page or blog post and start earning commission. No plugins, no coding.

So… how should you build your website?

You’ve got three options:

1. Hire a website designer/developer – looks great, but expensive and slow to update.
2. Learn WordPress – powerful, but confusing, time-consuming and easy to break.
3. Use Hubsy – built specifically for social media managers. Drag-and-drop website builder, portfolio templates, forms, CRM, email marketing and funnels all in one place.

We’ve done all three. And that’s why we built Hubsy – because social media managers deserve a professional website without needing to become web designers.

Ready to build your website the easy way?

You don’t need to wait until everything is perfect. You just need a simple, strategic website that grows with your business.

Join Hubsy to get

• A done-for-you social media manager website template
• Portfolio and case study pages included
• Built-in forms, CRM and email marketing
• Payment processing including invoicing and online payments via checkouts
• A social media scheduler with unlimited social media connections

… and all the other incredible benefits of this incredible all-in-one online platform for social media managers.