If you’ve been in our little world for a while, you might have heard us harp on about “The Offer Triangle Framework” before (you might even want to check out this episode first which dives into the nitty gritty of it). In today’s episode, we’re helping you to add in that group offer element to your business – whether that’s a masterclass, workshop, in-house training or webinar, we’ve got you covered.
Delivering your first ever group training can be quite daunting – you’ve got to work out what type of training you want to run, what topic you’re teaching, the tech behind it all if it’s online OR the organisation of it all if it’s offline, and how you’re even going to make sales and ensure people turn up. Not to mention the tactical side of things: understanding what your audience has to know in order to get the benefit from your training, and retaining them as clients or customers in some way afterwards by having a clear next step for them to follow.
We’re big fans of keeping it simple and using that JFDI attitude to just get started, but sometimes you just need that bit of guidance and a push from people who’ve done it before. This episode is just that! So, get your pens and notebooks ready for another actionable episode from us.
In this episode, we’re chatting about:
- How to narrow down the topic you’d like to train on
- Different tools and techniques you can use to deliver your group training
- Making the sale and whether you need a sales page or not
- Discovering what your audience will need to know before your training and what you want them to do afterwards
Jump straight to it…
[00:26] The Offer Triangle Framework
[01:02] Should you deliver on specifics or take a broad approach in your training?
[05:13] Figuring out what your current audience wants to know
[14:43] Determining how to deliver your training
[19:55] How to make the sale
[22:10] Tools to deliver your training
[23:05] What is your bowl of pretzels?
[26:15] Your audiences next step
[29:45] Recap!
