If you’ve ever thought, “I really should start an email list…” but then got stuck wondering what to send, how to deliver your freebie, or which tools to use, you’re not alone. Building a lead magnet funnel sounds complicated, but it doesn’t have to be. With the right setup, you can grow your audience, deliver value, and nurture subscribers automatically without juggling five different platforms.

That’s where Hubsy comes in. Hubsy makes it easy for freelance social media managers to build sign up pages and powerful email automation workflows that send your freebie, tag new subscribers, and follow up with the perfect sequence, all in one place.

Let’s walk through exactly how to set up a lead magnet funnel that practically runs itself.

Step 1. Choose the right lead magnet

The best lead magnets solve a specific problem your ideal client has, if you’re a social media manager, that might be:

• A checklist to audit their Instagram bio
• A guide to writing captions that convert
• A mini video about how often to post

This is where strategy comes in because you should never just create a freebie for the sake of it. You want your lead magnet to open a loop that your paid service closes.

It's like your freebie opens their eyes to another issue, so they realise they need your service.

Example:
Your freebie = “The 3-step Instagram audit” which might help them see why they're not getting sales and show them how much more work they need to do…
Your paid offer = Instagram management that implements those fixes for them.

Step 2. Create a simple landing page (inside Hubsy)

This is where Hubsy makes your life easier. You can design your opt-in page, add your freebie image, headline, and form all inside the same platform.

And if you’re short on time (or creativity), Hubsy even gives you templates you can tweak and go.

Here’s what to include in your lead magnet sign-up page:
✅ A strong headline that promises one clear result
✅ A short paragraph that shows you understand their pain
✅ A mock-up of your freebie if relevant (Canva images works fine)
✅ A form that asks for name + email
✅ A cookie consent pop-up and privacy policy to ensure you're GDPR compliant.

Step 3. Deliver your freebie automatically

When someone opts in to get your freebie, you'll want to send it over to them ASAP, before they forgot they wanted it!

Hubsy makes it super simple to instantly send a lead magnet to a new subscriber — either as a file download, a link to a resource page or access to a course or community inside a Hubsy portal.

Set up a simple Hubsy workflow like this:

1. Trigger: form submitted (select the relevant form)
2. Action: send email
3. Action: tag the contact using a naming format like “lead magnet – [name of freebie]” or update a custom field with today's date.
4. Action: add to your welcome series

And that’s it. You’ve got an automated system that welcomes every new lead — even while you’re watching Love Island or catching up on The Traitors (just us?)

However, if this sounds too complicated, don't worry – we've built this workflow for you in Hubsy, so you only need to edit the email and press ‘Publish'!

Step 4. Nurture your new subscribers

Theres zero point in growing an email list if you're not going to email people!

And the best time to get them opening, clicking, and engaging? Right after they subscribe. The longer you wait, the colder they get.

Use this as your chance to show your new subscribers that you’re not just another freelancer, you’re the expert they’ve been looking for.

Your welcome sequence can:

• Expand on the problem your freebies solve
• Share behind-the-scenes stories
• Offer quick wins that build trust
• Introduce your paid service naturally

If you're unsure what to include in these emails, we'd recommend Pass The Queso's welcome sequence builder course.

Your Hubsy workflow for this might look like:

1. Trigger: none (you’ll add people via the previous workflow)
2. Wait: 4 hours — we usually send the first email the same day someone signs up
3. Action: Send email 1
4. Action: Wait 24 hours
5. Action: Send email 2
6. Action: Wait 24 hours
7. Repeat with more emails and wait steps as needed

Simples!

Step 5. Clone your funnel!

Here’s where things get fun.

Once you’ve built one lead magnet funnel, you don’t ever have to start from scratch again. You can clone your entire funnel — landing page, workflow, emails — and tweak it for your next freebie.

Meaning your second (or tenth) lead magnet will take minutes, not days.

Why Hubsy is the best tool for lead magnet funnels

Let’s be honest, there are plenty of tools that can help you to create a lead magnet funnel. But most require you duct-taping multuple systems together:

Hubsy is different as you can do it all in one place and it all connects beautifully.
✅ Build your lead magnet funnel from start to finish
✅ Deliver your freebie and follow-up emails automatically
✅ Manage your contacts and pipelines
✅ Run your full business — without ever leaving the platform

You can even add tripwires (aka upsells) to generate revenue the moment someone subscribes to your freebie and take the payment in your Hubsy account.

Once your funnel’s up and running, your next job is to check what the numbers are telling you, celebrate when it's flying or making any tweaks needed if your lead magnet isn't working as well as you want it to.

Your lead magnet funnel doesn’t need to be complicated, sometimes the simplest things work the best.

Join Hubsy to get instant access to everything you need; The all-in-one platform and our Lead Magnet Playbook, plus other masterclasses that walk you through designing and setting up your entire funnel step by step.

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Quick FAQs

What is a lead magnet funnel?
A lead magnet funnel is an automated system that collects email addresses through a free resource, then nurtures those leads into paying clients through email follow-ups.

Can I build a lead magnet funnel in Hubsy?
Yes! Hubsy includes form builders, landing pages, automations, and email workflows — everything you need to deliver freebies and follow-up sequences automatically.

Do I need extra tools like Zapier or Mailchimp?
Nope. Hubsy replaces them all. You can design pages, send emails, and manage leads directly inside one system.

Can I see who downloaded my freebie?
Yes. Hubsy tracks every submission, and creates or updates a contact record for anyone who completes your sign up page.

What else can Hubsy do?
Loads! Open the Hubsy menu up top to take a look at all the features, and check out these 8 cool Hubsy features you won't want to miss out on.