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Did you work in a marketing role before launching your own social media business? A lot of social media pros we meet didn’t. But it’s not their ability or knowledge of the social media landscape that holds them back, it’s their mindset. We work with hundreds of hugely...

Searchie might be one of the best tools available to social media managers!  In this digital world, you are responsible for so much content, including a mass of video or audio content (or both), that businesses have invested time and money in - and really want people...

When the engagement on your social media posts suddenly tanks, panic mode quickly sets in. And it’s no surprise you feel that way. Because, for years, we’ve been told that engagement is the key to cracking a successful social media account. Nothing wrong with that. Or...

If you’re a social media manager who isn’t using Reels yet, we’ve got one question for you… Why not? Reels are a big deal on the platform right now and could be helping you to attract new clients and boost your monthly income. In this blog, we’ll explain why you...

Deciding to outsource your social media marketing is a big step for any business. So it’s understandable you want to feel confident it’s the right move for you. Maybe you’ve taken your social media as far as you can by yourself and recognise it’s time for a more...

If the past 18 months has taught us anything, it’s that we need to find new ways to diversify our businesses and safeguard our incomes. This is why launching membership sites has become such a popular way for social media managers to help more clients and enjoy a...

If we hear one question more than any other in our Facebook community groups it’s this… ‘How do I create a portfolio for my social media business?’ And the short answer is, DON’T! We’re serious. Social media managers do NOT need a portfolio to show to future clients....

Working as a social media manager at Christmas time can be crazy, hectic with clients  throwing last minute promotions at you and expecting you to change content plans at the drop of a hat, and then wondering why sales aren't magically increasing... after all they are...

This article contains affiliate links   When it comes to building a profitable audience on Instagram, it’s quality, not quantity, that counts. Follow our top 10 tips to grow your Instagram followers and line up more leads for your social media business.  1. Make...

The 7 ‘nightmare client’ red flags no social media marketer should ignore   There’s nothing more demoralising than working for a disrespectful client who criticises your work or micromanages your every move. That’s why it’s important to fine-tune into your...

There are many ways to make an income as a social media manager, the key one being managing client accounts. But, winning a new management client is probably not going to be the quickest method to adding some cash to your bank account. In this article, we'll outline 4...

How to keep sane on social media when it’s your job Correct us if we’re wrong, but you became a social media manager to avoid the 9 to 5 grind - not to end up working round the clock. And yet here you are. Glued to your phone, fending off requests from demanding...

As the founders of a community of more than 6,000 social media managers, there’s one topic we see come up time and time again - Imposter Syndrome. It’s a nasty condition that wears you down, makes you question your worth, and stops you from growing your business. And...

Pricing is a hot topic amongst freelance social media managers whether they are new or have been doing this for a while. It can be really tricky to decide how to price your social media management packages and know what to include in them. You need to charge for the...

Launching a course is the perfect way for social media managers to share their knowledge, help more people and boost their income. Our own course, The Ads Manager Academy, has helped almost 300 freelancers to increase their knowledge and confidence around Facebook...

Social media crisis management: A guide for social media When you find yourself in the eye of a social media storm it's a pretty scary place to be. Suddenly your client’s platforms are going into meltdown and it feels as though there’s nothing you can do about it. But...

Scale your social media business - 3 steps to success   Have you always dreamed of growing your freelance social media business? Would you love to build a team of like-minded experts so that you can work with more clients and take on bigger, more exciting...

How to write content that converts - a guide for social media managers Writing content that connects with your readers is one thing, writing content that converts them into repeat customers is quite another. In this blog we share the copywriting tips and tricks that...

How to be brilliant at Instagram hashtags Hashtags are part and parcel of a social media manager’s life but, with so much conflicting information, it can be difficult to know what to believe. In this definitive guide, we’ll tell you everything you need to know to be...

5 daily steps every social media manager should take to win clients As you grow your social media business, you’ll begin to get a clearer picture of the type of people and businesses you enjoy working with. This is important because the clearer you are on who your...

There’s a new Kajabi alternative in town! Whether you are looking for somewhere to host your digital product, course or membership site, Kajabi has always been one of the top contenders. But is it really the best? This article will explain why we no longer use Kajabi...

How to sell yourself - 5 things your dream client needs to know about you When it comes to attracting your dream client you’ve got to make yourself stand out from the crowd. A savvy business owner will do their research and, as well as finding a social media manager...

How to write an awesome social media audit and win more clients Offering audits as part of your services is a great way to boost your income as a social media manager. That’s because the humble audit lets you show prospective clients what you have to offer and...

Social media managers - attract your dream client with these 4 essential posts Showing up regularly on your own social media platforms is vital if you want to build an engaged and committed audience for your business. By being present online you’ll gain the trust of...