When a potential client says no after you’ve sent over your proposal, got excited about the idea of working with them and already thought about content ideas in your head, it can feel really disheartening. Instead of going straight into thinking about what you can improve on next time, what about seeing if you can flip this scenario on its head and make money from it anyway?
Now, if the client has come back to you and said “we’ve gone with someone else”, that might be a little harder to monetise. But if they’ve said “now’s not the right time” or “we haven’t got the budget for this”, you might actually be able to make a couple of quid off the back of the rejection anyway. How? It’s all to do with working out what the client is actually in need of right now (and they might be willing to spend more than you think!).
We’ve made a lot of money over the years from thinking of what help people are really looking for right now, and we hope that after listening to this episode, you’re able to work this out too!
In this episode, we’re chatting about:
- Examples of what sort of rejections we think you can make money from
- How to turn the rejection on its head and work out what the client actually needs right now
- Why we love this and how it fits in with our Offer Triangle Framework
- Minimum Viable Product and just getting on with it!
Jump straight to it…
[01:36] Which rejection scenarios are we talking about here?
[04:22] Turning rejections into money making situations
[06:15] What is The Offer Triangle Framework and why is it important?
[08:15] Turning a no into alternative offers
[15:37] Coming up with the minimum viable product (not root, offer, option or whatever else we said!)
