94: How to Improve Your Instagram Content to Drive More Engagement and Reach More Customers

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A little while ago, we sat down and said to each other “if we’re going to put effort into this, it’s got to work for us, otherwise what’s the point?”. We were, of course, talking about Instagram and I definitely think it’s a relatable comment for us to have made! From algorithm changes, to always seeing the same types of content (it’s all just B-Rolls now!), Instagram can be one of those platforms where you feel like you’re putting in everything and getting absolutely nothing back. 

We’re here to change that! In the last 90 days, we’ve increased our conversions from Instagram by 27%, just by making a few changes that have worked wonders. We’ve stopped trying to do what everyone else is doing, we’re focusing on what works for us and we’ve given up the vanity metrics of followers and views in favour of those that make sense for paying our bills – saves, leads and conversions.

So if you’re ready to fall back in love with Instagram again, and actually gain some clients from it, tune into today’s episode to learn our top techniques for discovering what content works best for you and how to go deeper when providing value to your audience.

In this episode, we’re chatting about:

  • The new strategies we’ve started to implement in the last 90 days
  • Different metrics and why vanity metrics should be avoided
  • Why it’s vital you find the type of content that you find easy to create
  • How we optimise our posts for search and explore to gain new leads

Jump straight to it…

[01:25] What we did wrong before, in hindsight

[04:11] The purpose behind our posts now

[05:24] Seeing the value of saves & conversions vs likes

[09:01] Finding the type of content that comes easily to you

[11:45] Going deeper in your content

[16:43] What we do instead of using hashtags

[18:01] How best to use the explore feed

[21:24] Why you can’t judge others by the stats you can see

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We’ve been where you are today... we launched (and still run) two successful social media freelance businesses and joined forces to help you do the same.

Hi, we are The Two Lauras

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