93: Why Your Lead Magnet Isn’t Working and What to Do About It

Now Trending:


Two freelancers who joined forces in 2019 to share straight-talking advice to help you grow your business.

We pride ourselves on being open, honest, and kind. We guarantee that any advice you get from us will be 100% BS and woo-woo free! 


You Don't Have To Go It Alone!

Get down-to-earth business advice and marketing tips to make your life easier while you build a business you love.

5 Tweaks To Make To Your Website This Week

Pricing Your Services


The Best Ads Courses For Social Media Managers

Meta Ads

Tools & Tech

Hire A Freelancer

Search our members directory for the perfect freelancer for your business.

This blog may contain affiliate links.

Say                to
your first clients 


... even with a small audience
… before creating a portfolio 
… and without a single testimonial!

Today, we’re diving into the world of lead magnets – where a really good one can turn a new subscriber into a paying client in no time. But, over the years, we’ve seen so many problems with lead magnets and we want to make sure that you aren’t making those mistakes, too.

There’s so many things that can completely make or break your lead magnet, whether that’s the quality of it, the point of it, how much you’re promoting it, whether it’s being seen by the right people and if you’re even emailing your list once they’ve signed up – though that’s a whole separate podcast episode!

In today’s episode, we’re going to be going deep into these freebie do’s and don’ts, so if you’ve ever felt like your lead magnet just isn’t doing what you need it to for your business, you’re ready to create a new one or you’re ready to burn your freebies to the ground and start afresh, tune in now to learn what we wish we knew when we created our first lead magnets.

In this episode, we’re chatting about:

  • Why you need a lead magnet in the first place
  • Whether you know what you want someone to get from your lead magnet and more importantly, do next
  • If you’re promoting your lead magnet enough and if people are signing up once they reach the opt-in page
  • Positioning your freebie correctly to make it sound more valuable

Jump straight to it…

[01:18] What’s actually the purpose of a lead magnet?
[05:46] Is your lead magnet actually just a bit shit? (Sorry!)
[06:29] Do you know what you want your lead to do next?
[11:23] Are you even emailing your list?
[12:25] How often are you promoting your lead magnet?
[15:29] Is your sign-up page putting people off?
[18:59] Should you call it a freebie or a lead magnet?
[20:22] Freebies vs paid products – making the distinction

This Episode’s Links & Further Reading:

Connect With The Two Lauras:


Before you rush off...

We love watching you succeed more than we love binge watching Love Island, which is a lot #confession.

We’ve been where you are today... we launched (and still run) two successful social media freelance businesses and joined forces to help you do the same.

Hi, we are The Two Lauras

The exact steps to take if you need a client right now.



A no nonsense guide to niching your business



Must Reads

Hire A Freelancer

Search our members directory for the perfect freelancer for your business.

so hot right now

The ultimate guide to becoming a freelance social media manager

This article will teach you the core steps to becoming a freelance social media manager, or transitioning from being a virtual assistant to social media manager.

read now


the ultimate guide


No junk mail, just real honest advice and needle-moving tips based on our decades of experience, topped with a little JFDI attitude...  You in?

see you in your inbox!