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93: Why Your Lead Magnet Isn’t Working and What to Do About It

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Today, we’re diving into the world of lead magnets – where a really good one can turn a new subscriber into a paying client in no time. But, over the years, we’ve seen so many problems with lead magnets and we want to make sure that you aren’t making those mistakes, too.

There’s so many things that can completely make or break your lead magnet, whether that’s the quality of it, the point of it, how much you’re promoting it, whether it’s being seen by the right people and if you’re even emailing your list once they’ve signed up – though that’s a whole separate podcast episode!

In today’s episode, we’re going to be going deep into these freebie do’s and don’ts, so if you’ve ever felt like your lead magnet just isn’t doing what you need it to for your business, you’re ready to create a new one or you’re ready to burn your freebies to the ground and start afresh, tune in now to learn what we wish we knew when we created our first lead magnets.

In this episode, we’re chatting about:

  • Why you need a lead magnet in the first place
  • Whether you know what you want someone to get from your lead magnet and more importantly, do next
  • If you’re promoting your lead magnet enough and if people are signing up once they reach the opt-in page
  • Positioning your freebie correctly to make it sound more valuable

Jump straight to it…

[01:18] What’s actually the purpose of a lead magnet?
[05:46] Is your lead magnet actually just a bit shit? (Sorry!)
[06:29] Do you know what you want your lead to do next?
[11:23] Are you even emailing your list?
[12:25] How often are you promoting your lead magnet?
[15:29] Is your sign-up page putting people off?
[18:59] Should you call it a freebie or a lead magnet?
[20:22] Freebies vs paid products – making the distinction

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