Spoiler alert: the document in question is a Brand Voice Guide – and everyone needs one. It’ll make creating your own content easier (whether that’s social media, blogs, emails or anything, really) and it’ll certainly make creating your clients’ content easier. You’ll be able to get that all-important freedom from having to ask for your clients’ post approval, too!
But, this now begs the question – what the heck is a Brand Voice guide, what needs to go in it and where do I even start with creating one?! Never fear because JFDI is here – this is exactly what we’re diving into in today’s episode. We’re covering exactly what sort of questions you need to be asking your clients in order to get all the information you need, why it’s so vital you create one in the first place and how you can make a bit of extra money creating this for your clients.
So if you’re feeling pretty stumped on where to begin – join us in this last episode before our summer break!
In this episode, we’re chatting about:
- What a Brand Voice Guide actually is, what’s included and how detailed it needs to be
- What sort of businesses need a brand voice and why
- Why you’ll find that a clients’ Brand Voice Guide makes a huge difference to the work you can do for them
- Examples of questions you can ask your client to create their Brand Voice Guide and what to do if you need help
Jump straight to it…
[00:54] What the heck is a Brand Voice Guide?
[03:59] What sort of things go in a Brand Voice Guide
[08:19] Who needs a brand voice and why is it so important?
[12:24] How your clients’ Brand Voice Guides can help you as a social media marketer
[17:25] Putting together a Brand Voice Guide
