Are you a freelance social media manager who's confused about the difference between a social media manager and a community manager? Don't worry; you're not alone. While there are some similarities between the two roles, there are also significant differences that are worth exploring. Let's take a closer look.
Social Media Manager
A social media manager is responsible for managing a business's social media presence across various platforms. They create and curate content, schedule posts, analyze performance metrics, engage with followers, provide customer service, and strategically sell products and services. In addition, they are often involved in complaints management and crisis management.
Tasks of a Social Media Manager:
- Managing a business's social media presence
- Creating and curating content
- Scheduling posts
- Analysing performance metrics
- Engaging with followers
- Providing customer service
- Strategically selling products and services
- Complaints management
- Crisis management
Social media managers tend to focus on the overall social media strategy, whereas community managers focus more on building relationships with individuals within the community. Social media managers may also work on a broader range of social media platforms, whereas community managers may focus on specific groups or forums.
Key Responsibilities of a Social Media Manager
Social Media Strategy
Social media managers work on creating a social media strategy that aligns with the organization's overall marketing goals. They conduct research to determine the target audience and which social media channels will be most effective.
Social media managers are responsible for creating and curating content that is relevant and engaging for the target audience. This includes developing social media posts, creating graphics or videos, and writing compelling and strategic captions.
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A social media manager tracks and analyses the performance of social media campaigns. They use analytics tools to track metrics such as engagement, clicks, and conversions to measure the success of the campaign.
Social media managers also provide customer service by answering questions, addressing complaints, and resolving issues. They often work closely with the customer service team to ensure that enquiries and complaints are addressed in a timely and effective manner.
Selling Products and Services
Social media managers work to promote the organization's products and services through social media channels. They use strategies such as launch planning and influencer marketing to increase sales and revenue in line with the overall business objectives.
Social media managers are often the first point of contact for customers who have complaints or issues. They handle complaints by responding promptly and professionally, working with the customer service team to resolve the issue.
In the event of a crisis or negative publicity, social media managers are responsible for managing the organization's social media response. They work to mitigate the damage by addressing the issue promptly and effectively.
PRO TIP: We go into more detail in The Ultimate Guide To Being A Freelance Social Media Manager
A community manager is responsible for building and managing relationships with an organisation's online community or audience. They facilitate discussions mainly in groups, moderate comments, respond to enquiries, and create engaging content to foster community growth and engagement. The goal of a community manager is to build loyalty among members of the online community.
Tasks of a Community Manager
- Building and managing relationships with an organisation's online community or audience.
- Facilitating discussions in the community.
- Moderating comments.
- Responding to enquiries.
- Creating engaging content to foster community growth and engagement.
Community managers focus on building relationships with individuals within the community. They may work closely with customer service teams to ensure that customer enquiries and complaints are addressed in a timely and effective manner.
Key Responsibilities of a Community Manager
Community managers are responsible for building and maintaining relationships with members of the online community. They create content that fosters engagement and encourages discussion among members.
Community managers moderate comments on social media posts and forums to ensure that the discussion remains respectful and on-topic. They may also remove spam or inappropriate content.
Responding to Enquiries
Community managers respond to enquiries from members of the online community. They may answer questions about the organisation's products or services, provide support, or direct the member to the appropriate resource.
Creating Engaging Content
Community managers create content that fosters engagement and encourages discussion.
Community managers work closely with customer service teams to ensure that customer enquiries and complaints are addressed in a timely and effective manner. They may also work to resolve customer issues directly through social media channels.
The primary goal of a community manager is to build loyalty among members of the online community. They work to create a sense of community among members, encourage engagement, and foster a positive relationship between the organization and its audience.
Key Differences Between Social Media Managers and Community Managers
While there is some overlap between the two roles, there are several key differences:
Social media managers focus on managing a business's social media presence across various platforms, while community managers focus on building and managing relationships within a specific online community.
Social media managers may work on a broader range of social media platforms, while community managers may focus on a specific group or forum.
Social media managers tend to focus more on the overall social media strategy, while community managers focus more on building relationships with individuals within the community.
Social media managers are responsible for a broader range of tasks, including content creation, performance metrics, customer service, selling products and services, complaints management, and crisis management. Community managers focus more on building relationships with the online community, moderating comments, responding to inquiries, creating engaging content, and building loyalty.
In conclusion, while social media managers and community managers share some similarities, they have distinct differences that are worth understanding. As a freelance social media manager, understanding these differences can help you better understand the needs of your clients and provide more effective services.
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