In a world where social media never sleeps, social media managers are constantly under pressure to produce scroll-stopping content, post consistently, engage with followers, and analyse results. And let’s be honest: doing all that manually is a full-time job (or three).

Luckily, AI tools have stepped in to help us do more of what matters: creating better content, serving clients with confidence, and saving serious time. Whether you’re a freelancer, agency owner, or juggling the socials for multiple clients, this list is for you.

Here are the top 10 AI tools for social media managers in 2025, including why Poppy is our go-to recommendation.

1. Poppy: Best All-In-One AI Tool for Social Media Managers

Why it’s our #1 pick: Poppy is made for social media managers to create fast, strategic content creation with a workspace that’s intuitive, and integrations that will genuinely make content creation easier.

How to use Poppy

Smart Content Creation: Generate social posts, ads and scripts that sound like you or your client. Pull in inspiration from TikTok, Google Sheets, or Instagram posts. Seen a reel you love? Add it to Poppy. Got a doc full of hooks? Link it in. Poppy uses it to inform the content it creates.

Multi-Source Integration: Add a link to YouTube videos, a Google Doc, any website URL, upload images, paste your old captions or anything else you want Poppy to learn from, analyse or repurpose.

Data-Driven Strategy: Poppy doesn’t just create content, it helps you learn from what’s worked so you can use past performance to guide future posts and keep engagement climbing.

Time-Saving Magic: You don’t need to repeat yourself. Once you’ve uploaded docs, linked key content, and built a page, Poppy has all of that information so you can link it to a new AI powered chat using Chat GPT or Claude to generate answers saving you hours of admin and repetition.

Who it’s for: Freelancers, agencies, social media managers and ads managers who want strategic content, minus the faff.

Affiliate: Check out Poppy here and see why we've fallen in love with it.

2. Metricool: Best Analytics + Scheduling Hybrid AI tool for social media managers

Metricool is so much more than a scheduler, it's your data dashboard, competitor spy tool, and client-friendly reporting suite all rolled into one. If you're a social media manager juggling multiple accounts (or clients who want constant updates).

It connects with all the major platforms, Instagram, TikTok, LinkedIn, Facebook, YouTube, Pinterest, even Google Business Profiles, and lets you plan, post, analyse and report from one central hub. We especially love the competitor analysis, which shows exactly how you're stacking up in your niche.

Plus, its AI-driven social media post generator helps you gather new posts, captions, and social media ideas in seconds.

Want a deeper dive? We wrote more about how to use Metricool to impress your clients

Affiliate: We’re proud partners with Metricool, and it’s genuinely one of the tools we couldn’t run our business without. Try Metricool with our affiliate link and get a free 30 day trial on any premium plan.

3. Jasper: Best for Long-Form Content + Branding

While it's not an AI tool we've used ourself, Jasper is a strong contender for teams creating blogs, emails, and long-form posts. It’s not built for social specifically, but it can be a solid companion tool for brand tone consistency and we hear good things about it.

4. Canva Magic Write: Best for Visual Content Support

Magic Write (inside Canva) now includes AI copywriting support, which helps with short-form captions and design ideas. Great for visually-led social media managers.

5. Copy.ai: Best for Caption Brainstorms

Quick, punchy copy is Copy.ai’s sweet spot. Ideal for short social content, ad variations, and brainstorming campaign ideas.

6. Lately.ai: Best for Repurposing Content at Scale

Turn long-form content like blogs or podcasts into dozens of AI-generated social posts. A dream for repurposing pros.

7. Hypefury: Best for Twitter/X and Threads

Designed to create and schedule viral Twitter content, Hypefury uses AI to help you grow fast. Especially popular with personal brands.

8. Buffer AI Assistant: Best Free Scheduler with built in AI Tools

Buffer has added AI content ideas and caption helpers into its free plan, making it a good option for budget-conscious freelancers.

9. Ocoya: Best Visual + Caption Combo Tool

An up-and-coming contender that blends visual scheduling with AI captions. Great for e-commerce brands.

10. Flick: Best AI tool for Instagram Captions and Hashtags

Known for helping with Instagram growth, Flick’s AI now supports caption writing and hashtag generation with strategic recommendations.

People Also Ask: AI + Social Media FAQs

Can I use AI to manage my social media?
Yes, you can. AI tools like Poppy are designed to streamline everything from planning to publishing, helping you manage content more efficiently.

What is the best AI tool for social media?
The best AI tool for social media, in our opinion, is Poppy thanks to its social-specific features, easy content planning, and campaign-building tools.

Can AI replace social media managers?
AI can't replace social media managers entirely but it can certainly help with content creation and scheduling. AI can't replace a human because of the creativity, strategy, and human connection you bring.

What tools do you need to be a social media manager?
The tools you need as a social media manager will depend on which platforms you manage, at the least you’ll need a content scheduler, analytics tool, planner, and now more than ever, an AI assistant like Poppy to speed up your workflow and spark new ideas.

Can I use AI for Instagram?
Yes you can use AI for Instagram, tools like Poppy, Flick, and Buffer offer features specifically for Instagram, from caption writing to post scheduling and repurposing.

What’s better than Hootsuite?
If you’re after smarter content creation, Poppy is a strong alternative. For performance reporting and scheduling, Metricool might be a better fit.

Can AI make social media posts?
Yes AI tools like Poppy are built to generate social media posts that reflect your brand voice and audience goals.