Let’s be honest: tracking doesn’t sound very exciting – but it could be a vital part of how you prove results to clients, so they keep you working in their businesses for longer. Tracking means you can advise clients on things like which ads caused most people to buy, where their leads are coming from and even who is buying vs who isn’t – all things that ultimately, will help your clients make more money.
In today’s episode, we’re diving into two tracking tools – the Meta Pixel and Google Analytics. These are both huge, free tools that you can easily use to help you and your clients make smarter decisions. And if you’re worried about the tech or legal side of things, don’t be! We’re going into all of that, too.
So, get ready to learn exactly why you need to start tracking and what you can do with the data!
In this episode, we’re chatting about:
- The two tracking tools everyone needs to set up
- Why these tools aren’t just for ads managers
- How tracking can open the door to upselling and longer-term clients
- Why you don’t need to worry about the technical stuff
- How to stay on the right side of the law
Jump straight to it…
[01:11] Why do we need tracking?
[05:09] Meta Pixel
[11:55] Google Analytics
[19:26] Staying compliant with the law
