As a social media manager, it's often hard to stand out from the crowd, especially when you spend more time on your client's platforms than your own.
To win clients as a social media manager, you must be visible to ensure your dream clients choose you when they need help.
You need them to know you exist, know what services you offer and have some trust in your expertise.
6 ways for social media managers to stand out from the crowd
#1. Be Visible.
This sounds obvious, but if you're a social media manager, you really need to be visible on social media!
Not only do you need to be visible, but you also need to position yourself as THE expert they should turn to when they need help.
You should be talking directly to your ideal client and telling them exactly how you can solve their problems.
The best way to ensure your content speaks directly to your dream clients is to speak to them and find out what challenges they are facing. Then create content that bridges the gap.
#2. Contact your warm leads
Even if you are brand new to freelancing, you probably have some warm leads. Maybe personal connections or past colleagues. People who know people, who know people.
Be polite and helpful when you check in on your warm leads. Start a conversation, and find out if there is anything they need your advice or support with – don't go in all guns blazing to sell them something.
If you find they are struggling, offer tips and advice. They will remember you for being helpful and even if they don't come back to you for help, they will be likely to recommend you to others.
#3. Drop a free audit into a warm lead inbox.
Offer some tips on making improvements to their social media platforms considering the current economic climate, and be generous with your advice, so they appreciate the effort.
A paid audit is a great way to win new clients too. They get to work with an expert without a huge financial or time commitment, and once they know what needs changing, they'll probably ask for more support!
#4. Run a competition.
Competition is a great way to get more fresh eyes on your social media platforms but, think strategically about this.
You could offer a power hour (or half hour) or a free audit to business owners as a prize. But the crucial thing to remember is that you'll want to ensure you are attracting the right audience, so you don't end up giving something away to a one-man band with no budget to ever work with you again.
If you are hosting a competition be sure to give away something that is high value, low effort – don't give a free management package away!
#5. Offer a virtual, drop in, office hour
If we had no clients, we'd start offering a regular drop-in service where businesses could pick our brains for free on Zoom once a week.
People always want to pick the brains of an expert! And while we'd usually advise against that, if you do it strategically, you can use this kind of freebie to build your list and reputation.
After all, if you're giving all that for free, how fantastic must your paid service be?
#6. Get active in Facebook Groups!
Facebook groups have always been a good source of leads for us, and it's something we highly recommend.
You don't need to promote your services, and we certainly don't recommend selling and spamming the groups you're in.
Still, we do see the value in being active, sharing your tips and advice, and, as mentioned before, people will remember you for it.
Read >> How to find clients in Facebook groups as a social media manager for more on how to make the most of this opportunity.
Bonus tip: Update your website
Hopefully, you have a website. If not, go here.
But, when did you last update it to ensure your dream clients can find what they need when they visit your site? People often think that their website is finished once they hit publish. Sadly that's not the case!
And as your virtual real estate, you should be tweaking your website as often as possible to ensure it has the right information and shows your business in the best possible light.
Check and update the links to your social media platforms, contact details and photos.