As a social media manager it's often hard to stand out and be seen, especially when you are surrounded by other social media managers who appear to be the “go to” social pro.
But the fact is if you don't stand out, no one will know you exist, and you wont become the fully booked “go-to” social pro you aspire to be.
We have never been busier and are turning away leads constantly so there is no doubt that people are still outsourcing social media services during this pandemic!
In fact, there are millions of people out there still spending, and not just on ‘essential' items like groceries. Which means there are also are a lot of businesses still making money right now. Businesses selling skincare, fitness equipment and even bread making machines, are growing now.
And now, more than ever, it is imperative that businesses are moving online and showing up consistently. We are all spending more time on our phones and turning to online shopping to buy everything right now!
But that means social media managers also need to be visible to ensure businesses know where to turn when they need help. They need to know you exist, understand the services you offer and they need to have some trust in your expertise.
6 Ways Social Media Managers can Be seen, Get Hired and become the go-to social pro.
#1: Be Visible, Be Seen.
This sounds obvious right? But if you want to be taken seriously as a freelance social media manager you really need to be visible on social media!
And not only do you need to be visible, you need to position yourself as THE expert they should turn to when they need help.
You should be talking directly to your ideal client and telling them exactly how you can solve their problems.
But when you are used to promoting someone else's business, it can be tricky to switch to promote yourself. And when there are so many things you could be talking about on your social platforms, it can be overwhelming knowing where to start.
So block out some time to get yourself organised. Write a list of your customers pain points, understand how your values align and plan the content you can create that speaks directly to them.
#2: Email your warm leads.
Ensure you are checking in on your warm leads to start a conversation and find out how they are managing in the current climate.
Offer them some tips and advice, quick wins go a long way with building trust and making yourself memorable. And you probably have some nuggets of information they'd not considered.
They'll remember how kind and helpful you were and come back to you when they need you and will probably recommend you to others.
#3: Drop a free audit into a warm lead inbox.
If someone we knew popped into our inbox with some tips that could help us gain more leads or increase our sales right now, we'd not only bite their hands off, we'd also remember them next time we were hiring.
But, this only works with warm leads, if we didn't know them, we'd be put right off!
So if you can offer some tips on how a warm lead could make some improvements considering the current climate you'll be remembered for the right reasons.
Be generous with your advice so they appreciate your effort, don't be afraid of giving away too much.
We often use the ‘£100 Audit' as a freebie to win a new client and many of our members have had big wins with this too, leading to them taking on long term, well paying clients.
#4 Run a competition.
A competition is always a great way to get more fresh eyes on your business, but ensure you are strategic with it.
You could offer a 1:1 or a free audit to business owners as a prize but ensure you are attracting the right audience so you don't end up giving something away to a one man band with no budget to ever work with you again.
If you are trying to promote an online masterclass you could include a competition into your promotion and give away a space on that masterclass.
#5 Let them pick your brains!
People always want to pick your brains and, while we'd usually advise against that, these are unprecedented times so we'd be offering as much value as we possibly could.
However, it's important to be strategic about how you allow people access to you for free advice.
If we had no clients right now, or needed more, we'd consider offering a drop in service where businesses could pick our brains for free on a group Zoom or Google Hangout, or even in a Facebook Room once a week.
If you're constantly giving value for free, and helping people who need you, they'll have no doubts that your paid services will be even more valuable to them.
They'll remember you and recommend you if you do this well. And when things pick up, this could be a regular paid service if you find there is a demand for it.
#6 Get active in Facebook Groups!
Facebook groups have always been a good source of leads for us and it's something we highly recommend. You don't need to promote your services and we certainly don't recommending selling and spamming the groups you're in, but we do see the value in being active, sharing your tips and advice and, as mentioned before, people will remember you for it.
Have a read of our blog: How to find clients in Facebook groups as a social media manager for more on how to make the most of this opportunity.
So, how will you start showing up as the go-to social pro? Trust us when we say that despite the state of the economy, regardless of a global pandemic, now is not the time to scale back your marketing as a social media manager.
If you want to ensure you are in the best possible position to recover afterwards, it's time to shift your focus and work on your own business, instead of someone else's.