If you’re a social media manager (let’s be honest, if you’re reading this, you either are already or want to be), you’ll definitely get asked by a client to host a giveaway on their account at some point in your career. If your natural reaction is something along the lines of “Omg, please don’t ask me to get your audience to tag 8 million people each to enter because I know how irritating that is as a consumer”, then we’re on the same wavelength, friend.
In all honesty, a big part of us thinks that giveaways have had their day and bring nothing but hassle and followers with maxed-out credit cards. But on the other hand, if you want the challenge of hosting a competition for a client that will bring them good brand awareness and happy followers, there are some things you can do, which we’ll be diving into in today’s episode!
We’re also going into the minefield that can be the legal side of using social media platforms to host giveaways, and you can grab a guide that will help you navigate that in the links below, from Amber at The Boutique Lawyer.
In this episode, we’re chatting about:
- Why we hate the typical tag-25-friends-and-comment-your-bra-size type of competitions
- The main reasons that hosting a giveaway is probably a bad idea
- What you can do to make sure your competition results in good brand awareness and not bad
- The legal side of giveaways and what you need to be researching before you agree to post one for a client
Jump straight to it…
[00:50] What we hate about competitions on social media
[02:38] The biggest problem with hosting giveaways
[11:19] Why people often can’t be bothered to enter
[13:25] Brand awareness and algorithm problems
[15:23] Planning your content around a competition
[18:48] Collaborations and giving away to your existing audience vs trying to reach new people
[22:04] The legalities about hosting competitions and giveaways on social media platforms
This Episode’s Links & Further Reading:
- Enter the Free Pizza Giveaway in the Social Media Managers Hub!
- Download the Guide to Competitions Freebie from Amber at The Boutique Lawyer
