Giving yourself a bonus is a novel idea to many freelancers, but this is something that Laura D has done ever since first starting her freelance business. “Before I went self-employed, I worked in the voluntary sector. It used to really irritate me that my friends in the private sector would all get bonuses, but … Read more
Offering audits as part of your services is a great way to boost your income as a social media manager. That’s because the humble audit lets you show prospective clients what you have to offer and position yourself as an expert. Social media audits are a low-risk entry point into your world. And, they can … Read more
Pricing is a hot topic amongst freelance social media managers. And whether you are new or have been doing this for a while, it can be tricky to decide how to price your social media management packages, and what to include in them. Your social media management fees need to cover all the skills and … Read more
Setting prices for social media management can be tricky, and often people will ask how much they should charge in our communities. So often, this strategy means you’re basing your pricing on someone else’s opinion or experience, which is a dangerous strategy and can often lead to freelance social media managers undercharging. Often the people … Read more
Now, more than ever before, social media marketers need to be able to show their clients a return on investment. This can be really hard if you’re mainly focused on building brand awareness or an engaged community on social media. And driving sales from social media can seem difficult because social media is not traditionally … Read more