There are many ways to make an income as a social media manager, the key one being managing client accounts. But, finding a managed clients is probably not going to be the quickest method to adding some cash to your bank account.
In this article, we'll outline 4 ways you can add to your income this month.
#1 Sell your skills.
As a social media manager, you will already have people in your network who are either never going to hire a social media manager, or who can't afford to right now.
These are the people you can sell to.
Offer a group training or 1:1 power hour to fill a gap in their knowledge.
When Laura M needed to bring some quick cash into her business last year she hosted a basic Instagram stories workshop over Zoom and with very little promotion brought over £500 into her business in under 2 weeks.
Here's how you can do that right now.
1 Pick your topic.
Make it simple, don't over complicate things or you'll put people off. That's why the Instagram stories training worked so well, it focused purely on one thing
2. Set your price.
Your price will depend on how much you need to bring into your business, work backwards.
Remember the higher the price, the less you need to sell. An online masterclass can range from £45-200 (or more). Value your time and expertise but also remember that your audience are business owners and for them, this is a business expense.
Need to make a little extra? Offer a VIP option as well with additional extras. If you only sold one VIP you could still increase your income.
3. Set a date and time.
4. Promote it.
Send a personal invitation to people who you know will benefit from this. Promote it on all your platforms and to your email list. Keep promoting it until you have enough people.
5. Plan and host the training.
6. Sell the recording
You can make extra money by selling this as a pre-recorded training. When we first started out we used Thinkific to sell and host online training and highly recommend it. They even offer a free plan.
#2 Sell a £100 Audit
This is one of our favourite ways to bring in some quick cash, and often leads to more work with the client.
A £100 audit is simply that, the client spends £100 and you deliver an in depth audit of one of their platforms. We even have a template to help you offer it which is available here (or inside The Social Media Managers Toolkit).
#3 Share your affiliate links.
There's plenty of options out there for affiliate schemes so go find something your network will want or need and see if you can be an affiliate. Promote it to them via email or on your website. Just be careful not to promote affiliate links to other people's audiences without permission.
#4 make someone an offer they can't refuse
Rather than trying to find a new client, put together a really attractive deal or offer that you can send out to your existing ones.
These are your hottest leads, they already love you, and have bought from you so they know the quality of your work. Make them feel special, by exclusively offering this to them.
There’s a really good chance that your clients will want to take advantage of this offer, even if they don't need it right now, Because it's a really good deal, that you know they need. Put a deadline on the offer to encourage them to make a quick decision.
For example, you could offer them an option to pre-book (and pre-pay) for something like an audit or power hour to lock in at your current rates as they'll be going up soon.