Showing up regularly on your own social media platforms is vital if you want to build an engaged and committed audience for your business. By being present online you’ll gain the trust of your followers and position yourself as an expert in your field.

Best of all, you’ll also attract and win more of the kind of dream clients you love working with.

But let’s be honest, filling your socials week in, week out can feel tough. And we know that even the most experienced social media managers sometimes run out of ideas.

That’s why, in this blog, we’re sharing the four types of content you should post each week to bring in new leads and convert them into paying customers.

Attract your dream client with these 4 essential posts

Positioning posts

We see so many social media managers being swallowed up by imposter syndrome. 

They’re convinced everyone already knows the basics of social media and worry the information they’re sharing is too simple

This simply isn’t the case.

The truth is, you only need to know 10% more about social media than a potential client to be considered an expert.

Which means you’ve totally got this. 

Try some of our positioning content ideas:

• Post about platform updates and new features
• Share advice on why your audience should – or shouldn’t – try different features
• Reveal the hacks that will help followers save time or make money 
• Create quick and easy how-to videos
• Post about your training and qualifications

Problem-solving posts

Your future clients all have questions about social media that you can answer – and the good news is, they make fantastic content. 

By addressing these problems on your social platforms you can demonstrate that you know your stuff and understand their frustrations. Start by making a list of the questions you’re most frequently asked and include common themes from power hours. 

Ten problem-solving post ideas.

What should I post?

• Which platforms should I use?
• How do I create stories?
• Should I be posting on TikTok?
• What’s the best time to post?
• How many hashtags should I use?
• How do I get people to comment on my posts?
• Why aren’t my ads working?
• How much do Facebook ads cost?
• How do I make my content look and feel consistent?

The answers to these questions may seem obvious to you but don’t forget the 10% rule.

As well as these more surface-level questions, you should dig a little deeper in order to uncover the problems that keep your future clients awake at night.

These might include:

• Their business is not making enough money.
• They’re glued to their phone and not spending enough time with their kids.
• They need help but can’t afford to hire a full-time person.
• Their Facebook ads are tanking and they’re throwing good money after bad.
• They find social media overwhelming and hate how it makes them feel.

The services you offer can solve these problems so make sure you talk about the long term financial and emotional benefits of your work in your posts.

Promotion posts

Do you feel uncomfortable when it comes to ‘selling’ your services? We know a lot of social media managers do.

Perhaps you worry you’ll come across as pushy or too salesy, or that people will get sick of seeing your posts?

But selling is an important part of your business because, if you don’t tell people how they can hire you, how are they supposed to know?

You should share at least one promotional post a week – more if you're launching a new service or have a workshop coming up – and it doesn’t have to be sleazy.

Try these ideas:

• Post a testimonial and invite followers to DM you
• Promote a free download 
• Post a link to your blog
• Share your availability
• Tell people about your services and invite them to book a call
• Promote low ticket items such as webinars and workshops
• Invite people to join your Facebook group
• Offer an audit

Objection handling posts

Think about the types of things that might stop a potential client from signing up. Is it money, time, fear, confidence? 

List all the reasons someone might not choose to work with you at this point then turn that objection on its head!

For example, money is a common barrier. Can you create a post which demonstrates the value of your service and explains how investing in your support is the smartest way to achieve their goals?

Fear is another big blocker. Potential clients might be worried about handing over sensitive password information for example.

Use this as an opportunity to talk about your processes and explain the steps you take to keep your client’s information safe. This will help to reassure nervous customers that you’re a professional and take privacy and security seriously.

Addressing these concerns publicly and honestly shows you have integrity and gently breaks down the barriers in people’s minds. 

For more advice, support and resources to grow your social media business, join our free Facebook group The Social Media Managers Hub.