}

143: Everyone is Bitching About Trial Reels!

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Mosseri’s got his cardigan on which can only mean one thing… new Instagram feature alert! Despite everyone bitching about them though, we think this is actually a brilliant feature that you, as a social media manager, should be using. Especially if you love geeking out over what sort of content works best – which, you do, let’s be honest!

We’re talking all about Trial Reels in today’s episode, why they should definitely become a key part of the way you create content for yourself and for your clients. If you’ve ever spent too long agonising over which trending audio you should use, or which B-roll video would work best, well – here’s the feature you’ve been dreaming of!

We’re sharing how we’ve been using Trial Reels to test our content before you, our lovely followers, see it, ideas for using them with clients and sharing all about how you can start to use them strategically, too!

In this episode, we’re chatting about:

  • The ins and outs of Trial Reels and how they work
  • Why Trial Reels are finally an Instagram feature aimed at YOU, business owner!
  • How we’ve been using Trial Reels in a strategic way
  • Different things you can test using Trial Reels
  • How you could test your client’s content using Trial Reels

Jump straight to it…

[00:58] What are Trial Reels?

[03:52] How Trial Reels work & big tips

[11:52] Using Trial Reels strategically

[18:41] Should you use the “auto-push to followers” feature?

[25:03] How you can use Trial Reels with your clients

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