Tools and tech

Essential Tools For Social Media Managers

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In this article, we're sharing our best free and paid-for tools for freelance social media marketers. These tools will save you time creating social media content, help you win clients and get better results.

We've personally used these tools for our freelance social media businesses, social media management, and Facebook Ads clients.

We've included some special offers, some of which may include affiliate links, which won't affect your purchase.

The best free tools for social media managers.

  1. Canva
  2. Kapwing
  3. Creator Studio


This online tool is a must for anyone creating content and we'd highly recommend ALL freelance social media managers invest in Canva Pro. 

The free version of Canva is great, and many free templates are available to you there, however, Canva comes into its own when you upgrade to Pro. This is where you can upload brand colours and fonts and logos for your content creation.


Pronounced kpwing not kap-wing

I know, we were surprised too!

If you need to create, edit or reformat video for social media but don't have the technical know-how to use complicated editing software, then Kapwing is fantastic.

Click here to check out Kapwing. Their free plan offers some great features, but others require an upgrade to their paid plan, which we highly recommend if you need it.

Creator Studio

We would always recommend choosing a scheduling tool based on its features rather than the price. But if you do need a free platform to schedule content, then Creator Studio is free to use for Facebook and Instagram.

We find this glitchy sometimes, but if you want access to the latest features on Instagram and Facebook, then Creator Studio will usually offer that.

The best paid-for tools for social media managers.

  1. Canva Pro
  2. Metricool, Agorapulse & SproutSocial
  3. GroupFunnels
  4. Tailwind
  5. The Social Media Managers Toolkit


There are so many options when it comes to scheduling tools for social media managers, and we've tried many of them. We currently use Metricool for our own content and love all its features, we also use Agorapulse with clients and love the reporting features it offers.

We also highly rate Sprout Social. As we mentioned earlier, we believe you should choose your tools based on features, not price. While Sprout Social is a little more expensive than other tools, you'll get more bang for your buck, which will save you time in the long run.


This is a great time-saving tool for social media managers. Zapier allows you to link two tools together, automating tasks rather than manually completing them.

For example, if you want to record all your Instagram content in a Google Sheet so you can repurpose it for future content or quickly share a link to a post, Zapier will automate that for you.

You can use many features for free on Zapier, but you may need to upgrade for others.


If you manage a Facebook group for clients (or have one of your own), this tool is essential in our minds and will pay for itself in no time.

GroupFunnels collates the responses to your group joining questions in a spreadsheet each time you accept a new group member.

It's fantastic for growing email lists, and we've grown our list by about 7000 new subscribers since we started using it.

GroupFunnels can be applied to multiple Facebook groups for a one-time fee, so you can use it with multiple clients.

We'd highly recommend this if you manage groups and would advise you to pass the fee on to your clients to cover the additional benefits they'll be getting from you.

The Social Media Managers Toolkit

This toolkit provides everything you need to find, win, onboard and work with clients as a social media manager.

It includes templates for writing a proposal, creating a strategy and carrying out audits.  Training and advice to help you find clients, set your pricing and manage your accounts.

You'll also get bonus materials to help you create your website, use Google Analytics, get PR coverage and be more productive.

This comprehensive toolkit provides you with everything you need to set up your business as a freelance social media manager – and make it run more smoothly if you're already in business.

Find out about The Social Media Managers Toolkit here.

Final thoughts

These are just a few of our essential tools, we use tons of others to help us run our businesses and get better client results. We often discuss these in our free Facebook group, The Social Media Managers Hub.


Before you rush off...

We love watching you succeed more than we love binge watching Love Island, which is a lot #confession.

We’ve been where you are today... we launched (and still run) two successful social media freelance businesses and joined forces to help you do the same.

Hi, we are The Two Lauras

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