We’ve had a lot of questions recently from people who are feeling overwhelmed and confused about how to get started with their businesses. We get it – in the beginning, you definitely need to wear a lot of hats to get all the different aspects of your business up and running – from marketing and finding clients to your processes and business back-end, there’s a lot to cover. But it needn't be complicated, and that’s why we’re here for you!
In today’s episode, we’re breaking down where we feel like you should prioritise your efforts to start with and encouraging you to actually get moving on the important things. After all, a business needs clients and money to actually be a business, but it can feel scary to go out into the big wide world and find people who will pay you. To that end, we’ll also be sharing how we feel about cold pitching and whether it’s a great way to get clients knocking on your door. When they do come knocking, you also want to feel confident telling them your price and not feel as though you’ve just pulled a number out of thin air – but knowing whether you’re charging enough or too much is a really big concern for so many new social media managers.
We’re diving into all those answers you’ve been looking for, and if you’re not new to social media management, don’t skip over this one – it should still give you some a-ha moments and inspire you always to revisit the basics.
In this episode, we’re chatting about:
- Whether your first steps should be marketing your business or organising how your business will run
- How to go out into the world and find your first clients (and how we feel about cold pitching)
- Whether you need to build your skills up to “expert level” in the platform you want to offer
- Our opinions on pricing and whether you really can charge too much or too little
Jump straight to it…
[00:51] Which comes first: marketing or business processes?
[03:31] How to find your first clients
[07:08] Do you need to be an expert in the platform you want to offer?
[09:26] Pricing your services
[15:29] What about cold pitching?
