If you’re a freelance social media manager trying to grow your income in 2025, one of the best questions you can ask is:

“What services are businesses actually paying for right now?”

This blog has the answer. Whether you’re just getting started, pivoting your niche, or ready to scale, the list below includes the exact services we, The Two Lauras, help our students package, price, and sell to premium clients.

You’re not here for vague ideas. You’re here for proof-backed, client-paid, income-building services, right? So, let’s go.

This guide will help you:

• Offer in-demand and profitable services as a freelance social media manager
• Build recurring and scalable income
• Work more flexibly (without offering everything under the sun)

This isn’t guesswork. It’s based on thousands of data points from our Social Media Manager's Toolkit, Ads Manager Academy, and Inner Hub communities.

Social Media Management

This is the bread-and-butter service. that most freelance social media managers start with, but these days, this looks less like “posting to Instagram” and more like managing content workflows, scheduling, basic reporting, and community engagement, with a strategic edge.

The problem with only offering social media management is that your income can quickly become capped and drop dramatically if you lose a high-paying client.

We recommend all freelancers build their business using The Offer Triangle Framework to avoid these risks.

Social Media Strategies

Clients are often overwhelmed by content, and when they're not achieving results, it's usually because they're missing the strategy needed to cut through the noise and generate meaningful outcomes. A social media strategy service is ideal for freelancers who want to get paid for thinking!

The Social Media Manager's Toolkit includes an in-depth social media strategy template to make this service easy to deliver.

Social Media Audits

This is one of the best entry-level services you can offer with the lowest delivery time. Clients love audits when they want a second opinion on their platforms, and you can use them as low-risk entry offers or upsells. If you're wondering what you should charge for this service will depend on the number of platforms, the depth of the report, and your base rates. As a guide, we've seen social media managers charge anywhere from £100 to £1250+

Power Hours / 1:1s

This is our favourite service to offer warm leads who aren’t ready to commit to a full retainer. Power hours are your chance to deliver big insight in a small window. Our students often use these to implement an upsell strategy or offer VIP services.

Considering offering a power hour service, but unsure where to begin? The Power Hour pack contains everything you'll need.

VIP Days

One client. One day. One big result. VIP days are profitable, focused, and flexible. They’re perfect for people who want to batch a month’s worth of work or get a project off the ground fast.

Content Creation

Still one of the most in-demand services, especially for businesses that don’t have time, confidence, or creative direction. Think Reels, carousels, captions, short-form video scripts, blog snippets, or multi-platform bundles.

Be cautious when offering a content-only service, as clients will often expect the results that come from full management, at the cost of a content-only service.

Voxer Support

Yes, people will pay for access to your brain. Ongoing Voxer support is a great, low-maintenance offer that can be priced weekly or monthly. It also builds trust and often leads to larger projects.

Brand Voice Guides

Perfect for new businesses or those with inconsistent messaging. You’ll get paid to define their tone of voice, messaging pillars, and content language. High-value, often overlooked — and you can charge accordingly. When you join The Social Media Managers Toolkit, you'll get access to our fill-in-the-blanks Brand Voice Guide

Video Creation

Whether it's talking-head explainer videos or B-roll with captions, short-form video is king. You can offer editing, creation, or full done-for-you content bundles.

Competitor Analysis

This is a fantastic one-off or add-on service. Clients love hearing how they stack up. You can turn this into an upsell with recommendations or bundle it with a strategy session. Social Insider is our preferred tool for competitor analysis (affiliate link)

Creative Template Packs

Sell pre-designed Canva templates that match your client’s brand. Can be included in retainers, sold standalone, or used as a digital product. Easy to systemise, easy to scale.

Online Masterclasses

One-off trainings where you teach a skill or framework (like content strategy or ad setup). Great for building authority and attracting future clients.

In-Person Workshops

Teach locally. Build trust quickly. Workshops are a powerful way to position yourself as the go-to expert in your area and attract clients who want you, not just your service.

We cover this in detail in The Inner Hub. Whether you're planning a one-off event or want to create a repeatable, profitable in-person offer, we give you everything — from what to teach, how to price, how to find venues, and the exact funnel to fill your room. You’ll also see how Laura D turned a single £59 ticket into over £21k of revenue.

Digital Courses

Package your process into a repeatable, scalable product. Courses are great for semi-passive income or for clients who can’t afford done-for-you services but still want your help.

Memberships

Recurring income + community + consistent value. Memberships are a great way to share resources, run Q&As, and build relationships with warm leads.

Data Analysis

Some clients want to manage their marketing but don't know how to analyse the data. If you're a data-led person, you can help businesses understand what’s working, what’s not, and what to do next by offering a data analysis service on a one-off or ongoing basis.

Meta Ads Management

Still one of the most powerful services to offer, especially when paired with strong content. If you’ve completed our Ads Manager Academy, you already know how to turn this into a high-ticket retainer.

Ongoing Hand-Holding

Not quite done-for-you, not quite DIY. This can take the form of monthly coaching, content reviews, or regular check-ins. Perfect for clients who want access to your brain while still using theirs!

Launch Planning & Management

Launches aren't just for new products. Most businesses have specific times of the year when they need to focus on promoting a specific product, service or objective, but most don't know how to use social media well to achieve their goals. You can help them plan, execute, and deliver successful campaigns across social media platforms, with ads if that's also a skill you have.

Launch managers charge multi-four-figure fees for this type of work.

Want to package these up, price them confidently, and sell them to dream clients? That’s exactly what we teach inside The Social Media Manager’s Toolkit.

Final Thoughts: What Should You Offer First?

If you’re sitting here thinking, “OK… but which service do I start with?”, don't panic!

You're no longer stuck with a lack of options, now it's time to pick one and figure out how to package it up, price it correctly, and position it for the right client at the right time.

That’s exactly what we're here to help with! We don’t just give you a list like this and send you on your way — we help you turn your favourite services into irresistible offers that attract great clients.

So whether you're leaning towards Power Hours, ready to run a workshop, or dying to ditch hourly pricing once and for all, know this:

You already have something worth charging for.
You just need the strategy to sell it.

Start with one service. Deliver it brilliantly.
Then use this list to grow your income, your impact, and your confidence.

And when you're ready to get started, join us in The Inner Hub where you'll get access to tons of training and resources to help you put it all into place!