Deciding to outsource your social media marketing is a big step for any business. So it’s understandable you want to feel confident it’s the right move for you.
Maybe you’ve taken your social media as far as you can by yourself and recognise it’s time for a more strategic approach?
Or perhaps you haven’t even got that far. In fact, you’re worried you’re falling behind your competitors because your profile are bare?
In both cases, hiring a freelance social media manager is the perfect solution. Outsourcing is far more cost-effective than recruiting a full-time hire but you still get all the specialist support you need.
Once you understand the impact a great social media manager can have on our business you’ll stop wondering “Why should I hire a social media manager?’ and start thinking “How do I hire a freelance social media manager.” (Hint: Skip to the end to find out.)
Here are 21 reasons you might not have considered about the positive impact hiring a freelancer social media manager can have on your business.
* If you’re a professional social media manager, feel free to share this blog on your own social platforms to let potential clients see how you can help them.
21 reasons to hire a social media manager.
#1 A strategy for success
What platform should you be on? Which insights matter most? What should you post to attract more customers? A good social media manager will incorporate all these elements into a bespoke strategy that they’ll tweak and refine as your accounts grow.
#2 Make social media a priority
If social media is always at the bottom of your marketing to-do list, rest assured a freelance social media manager will make it a priority. There won’t be any more last-minute panics or posting on the run. Instead, your content will be carefully planned and aligned to help you achieve your wider business goals.
#3 Brand awareness and more
A good social media marketer will understand the different types of content your business needs to attract new followers. They’ll be able to go beyond raising brand awareness to create a loyal audience of engaged customers.
#4 New eyes on your content
Social media managers know which apps to use to create the most scroll-stopping content. They’ll write targeted captions that speak directly to your customers’ wants and needs. This will draw more of the right people to your platforms and compel them to take action.
#5 Beat your competitors
Your social media manager will be looking to your competitors, industry experts and influencers to understand what works – and what doesn’t! They will then use this knowledge strategically to grow your business.
#6 Faster response times for your customers
People want answers before they buy. But they won't wait long to get them before they give up and buy from someone else. Having a social media manager who monitors your platforms, responds to comments and messages, and gives people the answers they need quickly will help stop customers going elsewhere.
#7 Social media marketing is not an admin task
Read that again.
As The Social Giraffe points out, your customer has the power to tell all their friends about you or slag you off on social media. Customer experience is really important and is a major part of your social media marketing. By hiring a professional to handle the job you’re investing in the long-term growth of your business. Is that really something you want to leave to the office junior?
#8 Building an engaged following
Engagement is key on your social platforms, the days of posting and praying for comments are well and truly over. Your freelance social media manager will create content that’s designed to generate engagement then they’ll interact with your audience to build know, like and trust.
#9 Increased PR opportunities
There are tons of PR opportunities on social media and a good social media manager will be able to respond to those on your behalf so you can grow your reach even further. Your social media manager might be the key to getting your business featured in the media.
#10 Influencers are key
Social media managers will identify influencers for your brand and will work strategically to harness their power to amplify your message.
#11 Stay one step ahead
Your social media manager will have the time to research the latest industry information, be creative and create compelling content. They'll also be investing in the tools and skills to ensure they’re able to offer you the very best service possible.
#12 Gain back time for your business
Having a social media manager on your team means you can stop stressing about your social platforms and focus on other important money-making areas of your business.
#13 Kiss goodbye to social media overwhelm
Social media managers actually like being on social media! If you’re someone who hates Facebook, doesn't ‘get' Twitter and doesn’t always want to be on your phone then outsourcing your social is a no-brainer. Social media managers live for social media… and their phones are pretty much glued to their hands!
#14 A professional approach
Your social media manager won’t be as emotionally involved as you which means they’ll make more rational decisions about your marketing. This is especially helpful when responding to snarky comments or trolls without damaging your brand.
#15 You’re not an expert
Would you service your own car? Cut your own hair? No didn’t think so! Social media is no different. It’s a time-consuming job that requires specific skills and knowledge. That’s why it makes perfect sense to outsource this important job to an expert.
#16 They can save you money!
That’s right SAVE YOU MONEY! When you hire a social media manager who is also skilled at digital advertising, they’ll know how to harness the power of paid traffic to reduce your advertising costs and boost your return on investment.
#17 You don't really want a huge agency… trust us on that!
Freelance social media managers are not big agencies, and that’s a GREAT thing. It means they aren’t juggling 10 clients and only working traditional office hours. They’re as invested in your success as you are.
#18 Crisis management
…who wouldn’t want to outsource that! In October 2019 Court & Spark Communications handled what could have been a PR disaster when a journalist tweeted something untrue about her client and was retweeted by a major celebrity.
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It was only a matter of time before I found myself dealing with a social media sh*t storm, and oh boy what a 24 hours its been. . To cut a long story short - a journalist tweeted something downright untrue about one of my clients' products. That's ok, we can manage this, we can contain this. But then...a major celebrity with almost 1M followers retweeted the journalist. .⠀ . Many frantic emails and Whatsapp messages, a few hours tracking, an approach agreed and a statement drafted (with multiple amends), and all feels under control again. ⠀ .⠀ Some learnings:⠀ .⠀ 1. Don't panic. Think rationally and calmly about the best approach. Do you need to respond? And if so, what is the right approach: self-defence? apology?⠀ .⠀ 2. If you work solo, find informed peers and contacts to run it by. Without the incredibly supportive hub set up by @virtuallysavvy_ and @the_laura_moore I'd have been less sure of my suggested approach⠀ .⠀ 3. Monitor. Twitter can be a nasty and confrontational space, but you don't need to respond to every message. There are sad people there with nothing better to do than spew hatred and criticism. Too much apology and you look weak, too much explanation and it looks like self-defence, ignore it and you look guilty...⠀ .⠀ Many more learnings from this experience, and I'll be writing more about how I feel is the best way to manage a social media crisis, so watch this space.⠀ .⠀ .⠀ How have you dealt with a social crisis? ⠀ .⠀ .⠀ .⠀ #Smm #socialmediastrategy #fulham #growyourbusiness #workhard #hustleharder #smallbiz #bloggers #makeithappen #helpsmallbusinesses #socialmedialove #socialmediaaddict #socialmediahelp #freelance #sw6business #socialmediatips #smallbusiness #smallbusinessowner #smallbusinesssocialmedia #entrepreneursofinstgram #westlondon #supportsmallbiz #socialmediamanager #dmcollective #startup #startuplife #crisis #crisiscomms #sisterhood
#19 You care about the planet
All businesses are under pressure to do more for the environment and hiring a freelance social media manager is certainly an environmentally friendly move! As more and more staff return to the office post-pandemic, a remote social pro means no commute, no additional office space and a far lower carbon footprint.
#20 You don’t just get them…
Freelance social media managers often work as a network to help your business to grow further. So by working with one you’re often able to tap into the collective brilliance of a much larger community.
#21 Psst… they also have us on their team
As the founders of a global support network of more than 10k social media managers, we provide ongoing training and resources for social pros everywhere. And, as business owners ourselves, we also know how it feels to work with brilliant freelancers who support our business and help it grow.
To find a social media manager to help your business take a look at the Meet The Social Pro directory. Our members are experienced professionals with the skills you need to take your social media to the next level.